CAPI: Optimize your advertising campaigns with Conversion APIs
Transform the quality of your advertising data with a sustainable server-side solution. Improve the accuracy of your conversions, reduce your acquisition costs, and increase your ROI.
The Benefits of Conversion APIs
Conversion APIs represent the future of tracking by enabling secure and reliable transmission of your conversion data directly from your servers to advertising platforms. This server-side technology ensures the accuracy and longevity of your data for optimal decision-making.
From Pixel to API: A Managed Transition
Significantly reduce your acquisition costs while increasing the reach of your campaigns through more accurate conversion measurement.
Advanced Multichannel Attribution
Gain an in-depth understanding of the customer journey with precise conversion attribution across all your marketing channels.
Future-Proof Solution
Invest in a sustainable technical infrastructure that anticipates market developments, including the planned phase-out of third-party cookies.
Strategic Data
Leverage high-quality data to drive your marketing strategy and make informed business decisions.
Managed Migration
A smooth transition to Conversion APIs with a gradual migration plan that ensures the continuity of your marketing operations.
From Pixel to API: A Managed Transition
Significantly reduce your acquisition costs while increasing the reach of your campaigns through more accurate conversion measurement.
Advanced Multichannel Attribution
Gain an in-depth understanding of the customer journey with precise conversion attribution across all your marketing channels.
Future-Proof Solution
Invest in a sustainable technical infrastructure that anticipates market developments, including the planned phase-out of third-party cookies.
Strategic Data
Leverage high-quality data to drive your marketing strategy and make informed business decisions.
Managed Migration
A smooth transition to Conversion APIs with a gradual migration plan that ensures the continuity of your marketing operations.
Why are Conversion APIs essential?
Beyond traditional tracking
Eliminate intermediaries with a direct connection between your servers and advertising platforms. Each conversion is transmitted instantly and securely.
Unified cross-device measurement
Track conversions effectively across all devices and environments with unified identification, independent of browser constraints.
Real-time measurement
Access conversion data instantly to react quickly and adjust your advertising campaigns without delay, ensuring dynamic optimization of your investments.
Certified Expert Support
Our expertise in Conversion APIs is built on a proven methodology and certified teams. We guide you every step of the way, from the initial technical audit to the continuous optimization of your setup.
A Methodology Tailored to Your Business Goals
We design your CAPI project in alignment with your business objectives. Our personalized approach ensures an implementation that precisely meets your needs while preparing for your future growth.
Key Steps of Your CAPI Project
Enhance the performance of your ads with expert CAPI implementation. Our support ensures accurate conversion measurement and sustainable optimization of your ad targeting.
Audit & Strategy
Analyze your current campaigns and identify priority platforms (Meta CAPI, Google Ads Enhanced Conversions, TikTok API, etc.). We define your implementation strategy together.
Integration Plan
Develop the configuration plan for each advertising platform. We prioritize APIs based on your investments and marketing objectives.
API Configuration
Set up access and API connections with your various advertising platforms. We ensure precise configuration of conversion events.
Technical Validation
Conduct thorough testing of data transmission to each platform. We verify the quality of data received by your advertising networks.
Optimization & Support
Ongoing support to maximize the efficiency of your Conversion APIs and adapt to future developments.
Transform your ambitions into results.
Our Full Funnel Process
By seamlessly integrating SEO and Paid Media, we create a synergistic digital strategy that maximizes your visibility. The advertising campaigns we deploy are always ROI-driven.
Our coordinated approach as a media agency ensures that every euro spent on Paid Media is amplified by a robust SEO strategy, leading to exceptional results.
Our expertise in Data Tracking turns raw data into valuable insights, fueling strategic, personalized decisions. With real-time analysis, we decode your customers' journey to optimize every touchpoint.
Our design expertise blends aesthetics and functionality, captivating your audience while simplifying the user experience. From concept to execution, we create intuitive interfaces and memorable visual experiences that engage and convert.
Our strategic approach to CRM helps you build long-term relationships, turning each interaction into an opportunity for loyalty. We integrate advanced CRM solutions to automate and personalize your communications, ensuring a consistent and engaging customer experience.
Frequently Asked Questions by Our Clients
Have questions? You're not alone. To help, we've gathered the most frequently asked questions from our clients and prospects.
What is the concrete return on investment from implementing CAPI?
Implementing Conversion APIs significantly improves the effectiveness of your advertising investments. Our clients observe a significant increase in advertising reach, better sales attribution across all channels, and a reduction in customer acquisition costs.
Why choose Junto for CAPI implementation?
Junto combines technical expertise and strategic vision. Our team is certified across all major advertising platforms and supports leading companies in their digital transformation. Our proven methodology and consultative approach ensure implementation aligned with your business goals.
Is CAPI compatible with our current tech stack (Shopify, GTM, WordPress)?
CAPI integrates seamlessly with leading market solutions. Whether you're using Shopify, Google Tag Manager, WordPress, or other CMS platforms, our team is well-versed in the technical specifics of each. We also ensure compatibility with all browsers (Safari, Chrome, Firefox) and adapt the implementation to your existing advertising management tools.
What is the complementarity between Conversion APIs and our existing server-side infrastructure?
Conversion APIs can seamlessly integrate into your server-side infrastructure. We analyze your technical architecture to identify potential synergies and optimize data flows between your systems, maximizing the effectiveness of your marketing stack.