Server-Side Tracking: The Solution for Better Data Collection
Optimize your advertising data collection with server-side tracking. This server-side approach enhances data quality while preserving the user experience.
The Benefits of Server-Side Tracking for Your Business
A server-side tagging plan involves listing all the data to be measured on your website or app and implementing this measurement on the server side. This approach provides greater control over data collection and processing
Optimal Control Over Sent Data
Manage data flows to third-party platforms and ad networks with a robust server-side architecture.
Reduced Data Loss
Server-side tracking helps limit data loss caused by ad blockers under certain conditions, ensuring a more complete and reliable data collection for advertising.
First-Party Cookie Management
Maintain continuous data collection while adapting to evolving browser restrictions.
Optimized Loading Times
Enhance user experience with faster page loading and fewer external scripts.
Enriched Data for Ad Networks
Server-side tracking automatically enriches your data before sending it to ad networks, allowing you to focus on analyzing visual reports.
Optimal Control Over Sent Data
Manage data flows to third-party platforms and ad networks with a robust server-side architecture.
Reduced Data Loss
Server-side tracking helps limit data loss caused by ad blockers under certain conditions, ensuring a more complete and reliable data collection for advertising.
First-Party Cookie Management
Maintain continuous data collection while adapting to evolving browser restrictions.
Optimized Loading Times
Enhance user experience with faster page loading and fewer external scripts.
Enriched Data for Ad Networks
Server-side tracking automatically enriches your data before sending it to ad networks, allowing you to focus on analyzing visual reports.
Why is Server-Side Tracking Important?
The Evolution of Analytics and Advertising Tracking
Marketers have traditionally relied on client-side data collection using third-party cookies. While widely used, this approach is increasingly limited by new challenges.
Data Protection and User Experience as a Priority
Anti-tracking browsers (ITP), ad blockers, and stricter regulations are impacting the reliability of third-party data collection. Server-side tracking provides a robust alternative to maintain data quality while ensuring user privacy.
A Direct Impact on Marketing Performance
In e-commerce, client-side tracking can lead to a loss of 10% to 30% of marketing data. Implementing a server-side solution enables precise analysis of transactions generated by your ad campaigns, ensuring complete customer journey tracking.
Optimized Performance with Server-Side Tagging
Server-side tagging significantly improves page loading times. By managing tags within the server container, JavaScript processing is handled in the cloud, streamlining data transmission while maintaining a seamless user experience.
Server-Side Expertise by Junto
At Junto, we design robust server-side architectures. Our team of experts supports you in implementing reliable and secure data collection while ensuring full control over data transmission to third-party platforms. With our technical expertise, we provide a high-performance and sustainable solution.
Our Server-Side Support Methodology
Server-side tracking is transforming the collection and processing of marketing data. This approach can be deployed across various cloud infrastructures (Google Cloud Platform, AWS, Azure) or on your own servers, providing significant advantages for your data strategy.
Initial Audit and Strategy
Comprehensive analysis of your current tracking infrastructure, identification of areas for improvement, and development of a customized migration strategy.
Tailored Technology Selection
Choosing the optimal infrastructure (cloud or on-premise) based on your specific needs and existing technical constraints.
Testing Phase
Implementation of a proof of concept on a limited scope to validate technical choices and measure initial performance improvements.
Gradual Deployment
Step-by-step migration from client-side to server-side tracking, ensuring no disruption to your operations or data loss.
Technical Compatibility Management
Anticipation and resolution of potential incompatibilities with your existing marketing tools during the transition to server-side tracking. Our technical team ensures a seamless integration tailored to your ecosystem.
Ongoing Support and Optimization
Continuous support to enhance performance and adapt your solution to evolving business needs.
Turn your ambitions into results.
Our Full Funnel Process
By seamlessly integrating SEO and Paid Media, we create a synergistic digital strategy that maximizes your visibility. The advertising campaigns we deploy are always ROI-driven.
Our coordinated approach as a media agency ensures that every euro spent on Paid Media is amplified by a robust SEO strategy, leading to exceptional results.
Our expertise in Data Tracking turns raw data into valuable insights, fueling strategic, personalized decisions. With real-time analysis, we decode your customers' journey to optimize every touchpoint.
Our design expertise blends aesthetics and functionality, captivating your audience while simplifying the user experience. From concept to execution, we create intuitive interfaces and memorable visual experiences that engage and convert.
Our strategic approach to CRM helps you build long-term relationships, turning each interaction into an opportunity for loyalty. We integrate advanced CRM solutions to automate and personalize your communications, ensuring a consistent and engaging customer experience.
Frequently Asked Questions from Our Clients
Do you have questions? You’re not alone. To assist you, we’ve gathered the most frequently asked questions from our clients and prospects.
Why choose Junto for your server-side project?
Junto stands out for its technical expertise and data-driven methodology. Our approach combines strategic consulting and operational excellence to ensure the success of your server-side project. We support you in defining, implementing, and optimizing your solution while maintaining the continuity of your business KPIs.
How can we ensure the accuracy of our server-side tracking?
Our team conducts a comprehensive audit of your tracking needs to design an optimal architecture. We implement automated validation systems to guarantee the reliability of data collected on the server side.
What impact does server-side tracking have on our marketing tools?
Server-side tracking changes how data is collected and transmitted to third-party platforms. Our expertise in server-side configuration allows us to identify the necessary adjustments for each tool and support their integration.
How can we measure the benefits of server-side tracking?
We set up a customized dashboard to track data quality, completeness, and the impact on your advertising campaigns. These key metrics help quantify the improvements delivered by server-side tracking.