Optimize Your Digital Tracking with a Custom Tagging Plan
Transform your website into a true growth driver with a professional tagging plan. Our expertise enables you to make the right business decisions by accurately measuring user behavior and conversions.
What is a Tagging Plan?
A tagging plan involves listing and structuring all the data that needs to be measured on a website or application, followed by the implementation of an effective and customized tracking system.
Objective Validation
The measurement of your data aligns with specific business goals: analyzing your website’s performance, optimizing your marketing ROI, personalizing the user experience, and activating your audiences through remarketing.
Translating Objectives
Converting business objectives into measurable data: shifting from functional and strategic goals to measurable KPIs through your tagging plan.
Making Technical Choices
Data collection requires an appropriate technical architecture. Together, we define the best approach: Implementation of a customized dataLayer. Use of Google Tag Manager’s native functionalities. Deployment of a hybrid tagging plan. Our technical expertise ensures reliable data collection of your user interactions.
Governance & Responsibility
The success of your tagging plan relies on clear governance. We establish a precise framework defining the roles between your teams (developers, marketers) and our experts.
Improving Your Reports
Dedicate resources to enhancing your web analytics reports to make informed decisions.
Objective Validation
The measurement of your data aligns with specific business goals: analyzing your website’s performance, optimizing your marketing ROI, personalizing the user experience, and activating your audiences through remarketing.
Translating Objectives
Converting business objectives into measurable data: shifting from functional and strategic goals to measurable KPIs through your tagging plan.
Making Technical Choices
Data collection requires an appropriate technical architecture. Together, we define the best approach: Implementation of a customized dataLayer. Use of Google Tag Manager’s native functionalities. Deployment of a hybrid tagging plan. Our technical expertise ensures reliable data collection of your user interactions.
Governance & Responsibility
The success of your tagging plan relies on clear governance. We establish a precise framework defining the roles between your teams (developers, marketers) and our experts.
Improving Your Reports
Dedicate resources to enhancing your web analytics reports to make informed decisions.
Why Implement a Tagging Plan?
To Track Visitor Behavior
The main tag of an Analytics solution tracks visited pages, but many interactions on your website occur within the same URL and are highly relevant (e.g., whitepaper downloads, pop-up openings). To measure these actions effectively, you need to precisely list all events to be collected in a structured tagging plan.
To Ensure Data Reliability
Setting up tags is a complex process that requires precision and attention to detail. Errors are common and can render your data unusable. It is essential to take the time to define the implementation details of each tag and verify that data is collected accurately.
A Structured Organization of Your Tracking
As a website grows, the number of tags increases. Before long, there can be hundreds of different variables and tags. A tagging plan helps efficiently manage this complexity.
Why Choose Junto as Your Partner for Tagging Plans?
Our team of experts has completed over 100 projects related to tagging plans: advanced e-commerce, showcase websites, institutional websites, B2B and B2C platforms, mobile app tracking, chatbots, media sites, online ticketing, or hospitality. The structuring and implementation of your tagging plans hold no secrets for us!
The Objectives of a Tagging Plan
Beyond simple data collection, a well-structured tagging plan becomes a true strategic tool. It allows you to anticipate user needs, identify improvement opportunities, and precisely measure the ROI of your marketing actions.
How to Implement a Tagging Plan?
Our approach ensures the quality of your data and its optimal use, regardless of your technical level.
Defining Needs and Target Indicators
Together, we identify your business objectives and key KPIs to measure your website’s performance and user behavior through multi-platform and multi-device tracking.
Structuring the Tracking System
We design a robust tracking architecture that integrates your various touchpoints (website, mobile application) and analytics tools.
Formalizing the Tagging Plan
We create a detailed documentation listing all variables, tags, and events to be implemented for effective data collection.
Testing the Tagging Plan
We conduct a rigorous verification of data transmission and validate each configured event to ensure measurement reliability.
Implementing Your Tagging Plan
Our experts methodically deploy your tagging system, collaborating with your developers for precise data collection using JavaScript and dataLayer if necessary.
Transform your ambitions into results.
Our Full Funnel Process
By seamlessly integrating SEO and Paid Media, we create a synergistic digital strategy that maximizes your visibility. The advertising campaigns we deploy are always ROI-driven.
Our coordinated approach as a media agency ensures that every euro spent on Paid Media is amplified by a robust SEO strategy, leading to exceptional results.
Our expertise in Data Tracking turns raw data into valuable insights, fueling strategic, personalized decisions. With real-time analysis, we decode your customers' journey to optimize every touchpoint.
Our design expertise blends aesthetics and functionality, captivating your audience while simplifying the user experience. From concept to execution, we create intuitive interfaces and memorable visual experiences that engage and convert.
Our strategic approach to CRM helps you build long-term relationships, turning each interaction into an opportunity for loyalty. We integrate advanced CRM solutions to automate and personalize your communications, ensuring a consistent and engaging customer experience.
Frequently Asked Questions by Our Clients
Do you have questions? You’re not alone. To help you, we have gathered the most frequently asked questions from our clients and prospects.
Why choose Junto as your tagging plan partner?
Our recognized expertise, proven methodology across more than 100 projects, and bi-monthly training sessions with a dedicated advisor ensure the quality of our support. Our expertise is validated by our Google Partner Premier certification.
How do you ensure the scalability of our tagging plans?
Our approach includes comprehensive technical documentation and clear data governance. We anticipate changes in your digital ecosystem to create flexible and sustainable tracking architectures.
How does a tagging plan optimize the performance of our marketing campaigns?
A robust tagging plan enables precise measurement of the impact of each marketing action on your conversions. This structured data collection helps optimize advertising investments, identify the most effective channels, and personalize campaigns based on user behavior.
Why hire a specialized agency for your tagging plan?
Implementing reliable tracking is a technically complex process that requires specialized expertise. Our team not only masters technical aspects (JavaScript, dataLayer, GTM) but also understands your business challenges. This dual expertise ensures accurate data collection and actionable recommendations for your teams.
Scoring de vos leads
+37%de leads qualifiés
En B2B, le scoring de leads n'est pas seulement un système d'évaluation, c'est une extension de votre stratégie commerciale et marketing. Chaque aspect évalué est minutieusement aligné avec vos objectifs, créant ainsi un outil puissant et personnalisé alimentant les algorithmes des plateformes media de manière optimale
Refonte du tracking
+37%de leads qualifiés
En B2B, le scoring de leads n'est pas seulement un système d'évaluation, c'est une extension de votre stratégie commerciale et marketing. Chaque aspect évalué est minutieusement aligné avec vos objectifs, créant ainsi un outil puissant et personnalisé alimentant les algorithmes des plateformes media de manière optimale.
Automatisation du tracking
+100sites
L'automatisation du tracking datalayer et la création simultanée de comptes Analytics et Google Tag Manager pour les entreprises multisites représentent une avancée stratégique majeure. Chaque déploiement est orchestré avec précision, éliminant les tâches manuelles et assurant une uniformité optimale dans la collecte de données et le suivi analytique
Datavisualisation
108%de taux de clics.
Nos dashboards, embellis par une datavisualisation élaborée, créent une expérience visuelle captivante, transformant les données en récits visuels riches qui éclairent votre compréhension des performances pour les transformer en insights et plan d'action opérationnel
