Fill your sessions, lower your cost per enrolled learner
The growth agency for education, training, and EdTech companies that run acquisition on data.
Selling a training program isn't like selling a product off the shelf. You're working with fixed session dates, brutal seasonality, a long enrollment journey, and French CPF or OPCO funding to explain along the way. On that terrain, flying blind gets expensive. Junto plugs your media, your SEO, and your CRM into our data.junto.fr platform: geo tests, incrementality models, session-level cohorts, and a Benchmark against 350+ brands. You know which channel actually fills your programs — and which one just pays for enrollments that would have happened anyway. The proof: at OpenClassrooms, we cut cost per lead by 5x. At Sciences Po Summer School, blended CPA was divided by 5 while generating over 43,000 enrollments.
400+ marketing teams work with Junto every day
Junto has developed a unique method to structure and manage your account to perfection.
Our method
Our method for turning a session calendar into a profitable acquisition machine, from first click to funded enrollment.
1. Map demand and session seasonality
We model your real calendar: back-to-school peaks, CPF funding waves, OPCO windows, sessions that struggle to fill. On data.junto.fr, we cross-reference search volumes, intent by program, and enrollment history to know where to push the effort — and when to pull it back. You stop spending at full throttle on a session that's already full while ignoring the one that starts in three weeks.
2. Build paid acquisition around learner intent
Search, Demand Gen, YouTube, Meta, TikTok — and LinkedIn for B2B training: every channel is mapped to a specific intent (discovering a career path, comparing schools, searching for CPF funding). At L'École Française, this full-funnel approach on Google and YouTube generated +44% leads and +77% incremental impressions. The goal isn't raw volume — it's the enrollment that pays.
3. Measure incrementality, not last click
Last click credits your brand for learners who had already made up their minds. We run geo tests and incrementality models on data.junto.fr to isolate the media that actually creates additional enrollments. That's how we divided CPL by 5 at OpenClassrooms while growing lead volume by +97%: we cut the waste and reinvested where it actually converts.
4. Capture organic demand on training and funding searches
SEO and GEO on your most profitable queries: career names, programs, CPF eligibility, training comparisons. Organic traffic is your most durable channel against CPCs that climb with every enrollment season. At Institut Nemo, SEO traffic grew 2.8x; at Preply, Discover drove 35K visitors in 3 weeks.
5. Nurture the long cycle through to funded enrollment
A prospective learner takes weeks to decide — especially with a CPF or OPCO funding file to put together. We structure CRM scoring and sequences by maturity stage, so you follow up at the right moment without burning out your database. The goal: move every candidate from information request to confirmed enrollment, funding included.
6. Steer by session cohort and reallocate continuously
Every session becomes a tracked cohort on data.junto.fr: cost per enrollee, fill rate, margin per program, compared against the 350+ brand Benchmark. We reallocate budget toward under-filled sessions and your most profitable programs, week after week — not in a post-mortem once the intake is over.
At Junto, we build learner acquisition machines that are profitable and measured on data.
Certified partners of the most powerful e-commerce platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping online commerce. Why does it matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies tested at scale. Put simply: we don't guess, we optimize.
A team of multidisciplinary experts
Our hand-picked team members come from the most advanced schools and companies in their fields. They work hand in hand to bring you concrete answers and results, every day.
Take your Education & Training acquisition to data-driven, high-performance management
Read our École Polytechnique case study
-25%réduction du CPL entre 2 campagnes
École Polytechnique called on Junto to structure its LinkedIn Ads campaigns for its X-UP incubation programs. The goal: generate ultra-qualified leads in the deeptech ecosystem while keeping acquisition costs under control and building a repeatable methodology.
Read our EDHEC case study
÷7du CPA
EDHEC turned to Junto to restart its lead generation effectively with no extra budget. By activating LinkedIn Sponsored Messaging with tailor-made creative support, the school exceeded its MQL goals and drastically reduced its acquisition costs.
Read our Sciences Po case study
5€de CPA global
The Science Po Summer School trains students from around the world in social sciences.
Read our OpenClassrooms case study
÷5Du CPL
OpenClassrooms is a French online learning platform offering courses in fields such as technology, marketing, and project management. It offers state-recognized degree programs and emphasizes interactive, career-focused teaching.
Read our Air Liquide case study
+15%taux de réactivation cible
Air Liquide wanted to re-engage its dormant B2B contacts from past campaigns through a finely tuned, GDPR-compliant multichannel strategy. Junto designed a segmented program, validated with the internal teams, to effectively reactivate these inactive leads and generate new business opportunities.
Frequently asked questions about acquisition in education, training, and EdTech.
How do you handle the sharp seasonality of training enrollments?
We treat your session calendar as a steering input, not a constraint you endure. On data.junto.fr, every session is tracked as a cohort with its cost per enrollee and its fill rate. We ramp up media pressure ahead of back-to-school peaks and CPF funding waves, and cut it on sessions that are already full to reinvest in the ones about to start. At Sciences Po Summer School, this approach divided blended CPA by 5 while generating over 43,000 enrollments.
Can you acquire learners for CPF- or OPCO-eligible training programs?
Yes — and it's a specialty of its own. CPF or OPCO funding changes the messaging, the targeting, and the enrollment journey. We build dedicated Search and Social campaigns for funding and eligibility queries, landing pages that defuse the cost objection, and CRM nurturing that walks each candidate through the funding paperwork. The goal is never the lead alone — it's the enrollment that's actually funded and confirmed.
How does your data platform change acquisition for an EdTech company?
data.junto.fr plugs your media, your SEO, and your CRM into one place. You see each channel's true incrementality through geo tests and advanced attribution models, cost per enrolled learner by session cohort, and the Benchmark against 350+ brands. That's what let us divide CPL by 5 at OpenClassrooms: we identified the media that actually created additional enrollments, and cut the media that was just paying for learners who had already decided.
Do you work with higher education as well as B2C EdTech?
Both. For higher education and B2B training, LinkedIn and long-cycle nurturing are decisive: at EDHEC, we generated +130% leads with CPA divided by 7 and reached 128% of the MQL target. For B2C EdTech and online training, the Search, YouTube, Meta, and TikTok mix leads the way: +44% leads at L'École Française, and lead volume up +97% at OpenClassrooms. The measurement method stays the same; the channel mix adapts.
Is SEO still worth it when acquisition costs climb every enrollment season?
It becomes your best shock absorber. When CPCs spike during enrollment season, organic traffic on career, program, and funding queries keeps converting with no bidding premium. At Institut Nemo, SEO traffic grew 2.8x, with 80% of traffic coming from 20% of the optimized URLs. At Preply, our Discover work brought in 35,000 visitors in 3 weeks. We run SEO and paid as one system, not two silos.
How do you measure real returns when the decision cycle is long?
We don't stop at the lead. We connect campaigns to your CRM and track every candidate by maturity stage through to funded enrollment, cohort by cohort on data.junto.fr. Incrementality tests tell us which channel creates additional enrollments — not which ones would have come on their own. You allocate budgets on cost per enrolled learner and margin per program, not on clicks or cold leads.
