The Trade Desk: access to the premium open web, with no middlemen
The Trade Desk is the only independent DSP that owns no inventory of its own.
At Junto, we use that neutrality to buy the best impressions available across the open web — display, video, CTV, audio, and DOOH — powered by Kokai AI and enriched with exclusive retail data.
The Trade Desk campaigns built around
your marketing goals
The Trade Desk processes more than 100 billion bid requests a day across more than 100 countries. Total neutrality, Kokai AI, exclusive retail data, and direct access to premium publishers: each lever maps to a specific goal in your funnel.
TARGET WITHOUT THIRD-PARTY COOKIES
UID2 is the most advanced cookieless solution on the market. We plug in your first-party data to power precise, durable targeting across the entire open web — no reliance on third-party cookies.
ACTIVATE EXCLUSIVE RETAIL DATA
Carrefour Links, Publicis Epsilon, Nielsen: TTD unlocks shopper data sources you can't get on DV360 or the social platforms. We target the real buyers in your category, not modeled intent.
BUY WITHOUT INVENTORY BIAS
TTD owns no media of its own. Every impression is bought because it's the best one for your goal, not because it favors an in-house publisher. That kind of neutrality is rare in programmatic.
MEASURE ALL THE WAY TO IN-STORE SALES
Sales uplift, ROAS measured at the register, cost per incremental buyer: Junto structures measurement for every TTD campaign beyond the click, to prove real business impact on real sales.
Our The Trade Desk levers to cover your entire funnel
Junto's TTD experts activate the right programmatic levers for your goals and your audiences.
Optimization & Bid Strategies
Kokai AI analyzes every bid in real time to optimize bid strategy, frequency, pacing, and budget allocation. We configure the AI around your priority KPI and refine continuously: exclusions, creative A/B tests, audience scoring. Every euro goes where it performs.
Explore our Optimization approachRetail Data
Carrefour Links, Publicis Epsilon, Nielsen: exclusive shopper data sources you won't find on DV360. We target the real buyers in your category and measure impact all the way to in-store sales, not just clicks.
Explore our Retail Data approachA structured method to maximize your programmatic ROAS
From awareness to retention, Junto structures every stage of your funnel with the right TTD levers, the right audiences, and the right data — managed continuously.
Awareness
Programmatic display, CTV, and audio across the premium open web. Broad targeting driven by Kokai AI, with frequency controlled cross-channel.
Consideration
Instream and native video on premium publishers via OpenPath. Audiences refined with retail data and contextual targeting.
Conversion
Cookieless UID2 targeting plus retail data activation. We reach the real buyers in your category with a personalized message.
Retention
Reactivate lapsed buyers with exclusive shopper data. Active customers are excluded so budget only goes to non-buyers.
A method built to perform
At Junto, we turn The Trade Desk into a true growth lever: the right audiences, on the right channels, at the right moment. No dependence on a walled garden, no budget wasted on the wrong impressions, and performance measurement that goes all the way to actual sales.
Better-allocated budget, measurable sales, and ROAS you can stand behind.
Your questions about The Trade Desk
Answers to everything you're wondering before you get started
What is The Trade Desk and what is it for?
The Trade Desk is an independent programmatic DSP that lets you buy ad inventory across the entire open web — display, video, CTV, audio, DOOH, and native — from a single interface.
What's the difference between The Trade Desk and DV360?
Unlike DV360, The Trade Desk owns no inventory of its own. Every buying decision is made in the advertiser's interest, with no in-house publisher to favor.
Why work with an agency to run The Trade Desk?
Performance on TTD depends entirely on the quality of your setup and ongoing optimization. A certified agency brings technical mastery, industry benchmarks, and a proven methodology.
What is Kokai AI and what does it do for my campaigns?
Kokai is TTD's proprietary AI. It optimizes every bid in real time to maximize your priority KPI — CPM, CPA, or ROAS — with win rates improved by 20 to 30% versus manual bidding.
How does The Trade Desk work without third-party cookies?
Through UID2, an open-source cookieless identity solution. We plug in your first-party data for precise, durable targeting with no reliance on third-party cookies.
What is retail data and why is it an advantage on TTD?
Retail data is the real purchase data collected by retailers. Through TTD, we access Carrefour Links, Publicis Epsilon, and Nielsen — sources you can't reach on DV360 or the social platforms.
Can I measure the impact of my TTD campaigns all the way to in-store sales?
Yes. By connecting media exposure to point-of-sale transaction data, we measure real sales uplift among exposed households versus an unexposed control group.
What ad formats can you run through The Trade Desk?
TTD covers every programmatic format from one unified interface: display, instream video, CTV, audio, DOOH, and native, with frequency controlled cross-channel.
How long before I see the first results?
Kokai's learning phase takes 7 to 14 days. Consolidated, reliable results are typically visible from 4 to 6 weeks in.
Is The Trade Desk right for my industry?
TTD makes sense for any advertiser looking to reach qualified audiences outside the Google/Meta ecosystem, and it's especially effective in sectors that benefit from retail data: FMCG, retail, automotive, travel, and finance.