Make your D2C brand a leader, with growth steered by contribution margin
Full-funnel acquisition, creative built to scale, and incrementality measurement. Not platform ROAS: real profit, proven on our proprietary data.
CAC keeps climbing, platform-reported ROAS lies, and every euro of media has to fund an ever-thinner contribution margin. We run your DNVB brand on the metrics that actually decide profitability: blended MER, margin per order, LTV by cohort. Our data.junto.fr platform measures the true incrementality of every channel (MMM + geo tests) so you scale on what creates value, not on what the algorithms claim credit for.
400+ marketing teams work with Junto every day
Junto has developed a unique method to structure and run your account flawlessly.
Unlock your D2C brand's full potential with a data-driven, deeply personalized strategy
We connect artificial intelligence, behavioral data, and multichannel optimization to turn your products into performance levers. Our method? Growth orchestrated by tech, driven by experts, and calibrated for your profitability.
Profitability and unit-economics audit
We start from your P&L, not your ad account. Margin per order, blended CAC, break-even point by channel, target MER: we rebuild your brand's true profitability equation before touching a single budget. You finally know which products and which audiences actually make you money.
Full-funnel acquisition mix
Meta, Google Shopping, TikTok, YouTube, Pinterest, Microsoft: we don't switch on every channel, we switch on the right ones for your purchase cycle and your audience. Top-of-funnel to create demand, bottom-of-funnel to capture it. The goal isn't each platform's ROAS — it's the blended MER that funds your margin.
Creative that scales
Creative is the number-one performance lever for a D2C brand. High-volume production, hooks tested continuously, UGC and static variations: we feed the algorithms enough variations to find the winners. We kill what doesn't work fast, and scale what performs.
Retention, CRM, and LTV
Acquiring customers is expensive, so margin is won after the first order. Cohort-driven email and SMS, behavioral segmentation, winback sequences: we turn one-time buyers into repeat customers. When LTV climbs, you can afford a higher acquisition CAC — and scale faster.
Incrementality measurement and MMM
This is what sets us apart. data.junto.fr aggregates all your channels (ad spend, SEO, CRM) into BigQuery and measures true incrementality through marketing mix modeling and geo tests. You stop paying for conversions you would have gotten without media, and reinvest in the channels that are genuinely incremental.
Profitable scaling and international expansion
Once the profitability equation is locked in, we push volume without breaking margin, and open the markets that deserve it. Bonsoirs multiplied both its media investment and its revenue by 30 while activating 5 new platforms. That's what scaling a D2C brand looks like: more volume, margin intact.
At Junto, we build D2C growth machines engineered for profitability.
Since 2016, we've turned e-commerce companies into leaders of their categories. How? By combining artificial intelligence, full-funnel acquisition strategy, and precision execution. From the first ad to long-term loyalty, we optimize every lever in real time to generate leads, convert, and scale at speed. Some of our clients have grown from 50 to 500 employees without ever increasing their initial media budget.
Quotes from founders and CMOs
What our clients say after working with a growth team built for them.
Kelvin Foucaneau
Directeur de AirtonJunto is our partner on 4 of our online stores, driving revenue through Google and Facebook as well as B2B lead generation in our field of expertise. Junto runs our campaigns autonomously, and we lean on their expertise for our online forecasting.
Antoine Musy
Co-fondateur de MaxesportThe result: in 2021, our website grew by more than 100%. The work on our ads helped us shine both on our own site and with our partners AMAZON, FNAC, DARTY, LDLC, and Materiel.net. And 2022 is shaping up the same way, with strong growth ahead. I can only recommend Junto.
Paul Tellouck
Directeur commercial et marketing chez REKTThe result: in 2021, our website grew by more than 100%. The work on our ads helped us shine both on our own site and with our partners AMAZON, FNAC, DARTY, and LDLC. And 2022 is shaping up the same way, with strong growth ahead.
Certified partners of the most powerful acquisition platforms
Meta, Google, Amazon, Shopify, Prestashop, WooCommerce, and more. We're certified by the players shaping digital acquisition. Why does that matter? Because these partnerships give us access to exclusive insights, advanced tools, and growth strategies tested at scale. In short: we don't guess, we optimize.
A team of multidisciplinary experts
Our hand-picked team members come from the most advanced schools and companies in their fields. They work hand in hand to bring you concrete answers and results, day in, day out.
Go from online store to business at scale.
Explore our Sisters Republic case study
x6augmentation du ROAS
Sisters Republic propose une gamme de culottes et maillots de bain menstruels réutilisables et zéro déchet. Pour accélérer sa croissance et réussir son expansion internationale, la marque a fait appel à Junto afin d’optimiser sa stratégie d’acquisition média et maximiser son ROAS.
Explore our In Corio case study
-400%diminution du CPA
In Corio est une marque française spécialisée dans les souliers élégants et confortables. En collaboration avec Junto, elle a restructuré ses campagnes d’acquisition sur Google et Meta afin de réduire drastiquement son CPA et d’augmenter significativement son ROAS.
Explore our Nodaleto case study
-50%diminution du CPA
Nodaleto est une marque italienne de souliers de luxe au style audacieux. Pour accompagner sa croissance, elle a fait appel à Junto afin d’optimiser ses campagnes d’acquisition digitale, structurer sa stratégie média et maximiser le retour sur investissement.
Explore our Bonsoirs case study
+30%de ROAS
Bonsoirs, marque digitale de linge de maison haut de gamme, cherchait à structurer sa stratégie d'acquisition pour accompagner une croissance rapide. Grâce à un pilotage agile des investissements publicitaires, l'ouverture de nouveaux leviers et une collaboration étroite entre les équipes Junto et Bonsoirs, la marque a pu scaler efficacement tout en maintenant la performance.
Explore our Perifit case study
-15%diminution du CPA
Perifit, marque santé à forte dimension tech, a sollicité Junto pour accélérer sa croissance malgré les restrictions publicitaires, avec un objectif clair : déployer une stratégie d’acquisition performante en France et à l’international.
Frequently asked questions about acquisition for D2C / DNVB brands
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often
MER or ROAS: which metric should a D2C brand manage to?
Platform ROAS measures what each ad network claims for itself, riddled with duplicates and non-incremental conversions. MER (Marketing Efficiency Ratio) is your total revenue divided by your total media spend: a blended metric that doesn't lie. We manage to a target MER, calibrated to fund your contribution margin, and validate each channel's real contribution through incrementality measurement.
Why should contribution margin drive my media budget?
Because a ROAS of 4 can be profitable for a brand with 70% margins and disastrous for one at 25%. We always start from your margin per order to set your maximum sustainable CAC and your target MER. You stop scaling blind, and every euro of media is allocated on its real contribution to profit, not on a ROAS detached from reality.
When can you scale paid budget without breaking profitability?
When three conditions are met: positive unit economics, a creative engine that regularly produces winners, and an LTV that justifies the CAC. Until those foundations are in place, raising the budget only amplifies the losses. Once they're locked in, we push volume hard — like Sisters Republic, which multiplied its budget by 8 while multiplying its ROAS by 6.
What role does retention play in a DNVB's growth?
Decisive. Acquisition is your biggest cost, so margin is built on the orders that follow. By working retention cohort by cohort (email, SMS, segmentation, winback), we grow LTV. And a higher LTV lets you sustain a more aggressive acquisition CAC — capturing more volume than your competitors. Retention isn't a side channel; it's what unlocks acquisition.
Should you sell on Amazon or stay on your own site?
The two models coexist. Owned (your own site) protects your margin, your first-party data, and your customer relationship — it's the core of a true D2C brand. Amazon brings volume and visibility but squeezes margin and cuts you off from the data. We make the call based on your unit economics by channel: Amazon as an acquisition or awareness lever, owned as the engine of profitability and LTV.
How do you measure each channel's true incrementality?
Through our data.junto.fr platform. It aggregates all your channels (every ad network, SEO, CRM) into BigQuery, then measures each lever's real contribution through marketing mix modeling (MMM) and geo tests. Concretely, you see which conversions you would have gotten without media and which are genuinely incremental. You reinvest where every euro creates additional value — not where the algorithm claims the credit.