Sisters Republic, which sells reusable period underwear and swimwear, turned to Junto's experts to structure its media strategy and accelerate its international expansion.
To break into new markets and reach a wider audience, Sisters Republic overhauled its digital strategy with one objective: maximize return on investment. By restructuring its campaigns and prioritizing the most effective channels, the brand significantly increased its ROAS while broadening its reach.
x6
increase in ROAS
x8
increase in ad budget
2
new markets targeted
Sisters Republic wants to shake up the period care market with washable, durable, reusable products. To support its growth ambitions and expand its customer base internationally, the brand brought in Junto to structure its media acquisition strategy.
Structuring media investments
To reach its goals, Sisters Republic rolled out a performance-driven digital strategy. With a complete overhaul of its campaigns, the team was able to concentrate budgets on the most profitable channels like Google and Criteo, while maximizing return on investment.
ROAS growth across all channels
Ecommerce — Multi-levier — ROAS
The Junto team worked hand in hand with Sisters Republic's teams to structure the media strategy and accelerate international expansion
Restructuring campaigns to boost performance
Sisters Republic reworked its campaign architecture to better segment its audiences and maximize the impact of each channel. This streamlining made investments more relevant while strengthening the overall effectiveness of media activations.
Rolling out a ROAS-driven strategy
Junto's support focused efforts on the most profitable platforms like Google and Criteo. By tracking precise KPIs and managing campaigns closely, the brand multiplied its ROAS by 6 in just a few months.
Targeting high-potential new markets
With scale in mind, Junto helped Sisters Republic launch internationally, notably in Germany, Canada, and Italy. This strategic expansion grew the brand's awareness while maintaining solid profitability.
Continuous optimization of content and messaging
The team helped Sisters Republic refine its ad messaging, adapting visuals and hooks to local audiences. An essential step to reach new audiences while preserving brand consistency.
Reaching their goals
The successful partnership between Sisters Republic and Junto enabled the brand to increase its profitability and expand into new markets
Working with Junto, Sisters Republic was able to restructure its campaigns, manage its investments more effectively, and significantly increase its ROAS. Channel optimization and strategic support helped the brand become more efficient while preparing its international expansion.
By adapting its campaigns to each target market and refining its targeting, the brand was able to broaden its audience, raise its profile, and maximize performance in the French, German, Canadian, and Italian markets.
Higher ROAS
A significant improvement in campaign profitability
International growth
Expansion into 3 new markets: Germany, Canada, Italy
Campaign optimization
Finer-grained structure for better performance
A broader audience
Targeting new high-value audiences
Johanna Benssussan works as a Team Leader in Paid Search & Paid Social acquisition strategy at Junto. For Sisters Republic, she led the campaign restructuring and supported the optimization of media investments. Thanks to her expertise, the brand was able to significantly improve its ROAS and accelerate its expansion into new international markets.
Want to improve your e-commerce profitability too?
Looking to structure your campaigns, manage your budgets more effectively, and expand internationally? With Junto, boost the performance of your advertising investments and hit your business goals. Like Sisters Republic, you can maximize your ROAS and extend your presence into new markets.