B2B CRM Agency
B2B CRM agency: turn your CRM into a predictable growth engine
At Junto, we build B2B CRM systems that surface your highest-priority accounts, forecast how your pipeline will evolve, structure your Sales and CS playbooks, and protect growth across acquisition, expansion, upsell, and renewal.
Make your CRM a direct driver of pipeline and revenue
In B2B, growth comes down to targeting the right accounts, spotting the right buying signals, orchestrating the right messages, and connecting your marketing to your sales team.
Account and target segmentation built around value and expansion
We organize your accounts by potential, maturity, and trajectory so you invest your resources where they matter most.
A predictive pipeline powered by a RevOps approach
By analyzing your sales cycles, engagement signals, and CRM data, we build a pipeline that is reliable, readable, and predictable.
Sales and CS playbooks calibrated to your customers' lifecycle
Scripts, actions, triggers, follow-ups, nurturing — everything is tailored to deal value and lifecycle stage to maximize conversion, upsell, and renewal.
A single KPI cockpit that aligns Sales, Marketing, and CS
Every team works from the same dashboard, with the same priorities, the same definitions, and the same metrics.
Your B2B CRM, powered by the platform we built
A CRM is only as good as the data feeding it: plug it into broken tracking and it fills up with misattributed leads that skew every pipeline decision you make. Before we connect your CRM, our Trust Analyzer grades your tracking reliability from A to F and our Tracking Audit hunts down every leak, from server-side GTM containers to enhanced conversions, while our Industry Benchmark positions your metrics against 350+ brands. It's the same rigor we apply to data.junto.fr, our proprietary platform that ingests data from 8 ad platforms into BigQuery every morning. Your CRM then receives clean, properly attributed data, ready to acquire and drive revenue — because you're not handing it to integrators who connect pipes, but to the data engineers who run a multi-channel platform in production.
A Revenue Operations vision built for predictability
We don't just configure a CRM: we build a coherent, accessible, scalable revenue machine.
Your CRM becomes a driver of upsell, renewal, and churn reduction.
A single KPI cockpit that keeps every team aligned
Decisions no longer rest on gut feel: they rest on data and pipeline visibility.
A B2B CRM methodology built to generate more pipeline
Our approach goes beyond configuring a CRM: we build a complete B2B acquisition and conversion infrastructure. Every service below is designed to accelerate MQL → SQL velocity, book more qualified meetings, and turn your CRM into a direct revenue lever.
CRM audit and diagnostic through a Revenue Operations lens
We run a full audit covering: your current segmentation, your pipeline and sales cycles, your Sales/CS playbooks, your expansion strategy, your KPIs and reporting, the state of your CRM hygiene, the friction points holding back growth. The goal is to lay the foundations of a unified, predictable revenue machine.
CRM structuring and optimization
We redesign your CRM architecture to reflect the dynamics of B2B: account and target segmentation, pipeline and lifecycle stage structuring, pipeline cleanup and hygiene, predictive forecasting, attribution rules built for B2B sales cycles, the essential automations that stop pipeline leaks.
Sales and Customer Success playbooks
We design operational playbooks that guide your teams: qualification playbooks, follow-up playbooks, expansion and upsell playbooks, Customer Success playbooks by maturity and value, scripts tailored to each segment and cycle stage, triggers that accelerate conversion and reduce churn.
Advocacy, expansion, and customer lifecycle activation
We structure the entire customer journey: advocacy programs (reviews, testimonials, co-marketing), expansion and upsell strategies, post-sale nurturing, customer communities, churn-signal alerts, reactivation and renewal workflows. Your CRM becomes an engine of continuous growth, not just acquisition.
Reporting, KPI cockpit, and RevOps steering
Your CRM becomes a strategic steering tool, not a data dump.
A step-by-step engagement that runs
full funnel
A well-integrated B2B CRM amplifies the impact of every marketing channel.
We connect your CRM to your paid media, SEO, content, chat, and tracking stack so every interaction is orchestrated around real intent. Your CRM stops operating in a silo: it aligns nurturing, campaigns, and your conversion funnel to improve close rates.
Our data tracking expertise turns raw data into actionable insights that fuel strategic, personalized decisions.
Through deep, real-time analysis, we decode your customers' journey to optimize every touchpoint.
Our design expertise blends aesthetics with function, captivating your audience while keeping the user experience simple.
From concept to launch, we craft intuitive interfaces and memorable visual experiences that engage and convert.
By seamlessly integrating CRM and paid media, we create a synergistic digital strategy that maximizes your visibility and lifts your ROI.
Our coordinated approach ensures every euro you invest in paid media is amplified by strong SEO, driving exceptional results.
A CRM is only a lever if it accelerates your B2B closing.
Explore our OVHcloud case study
+20recommandations dans un Playbook
OVHcloud, leader européen du cloud, a sollicité Junto pour structurer une stratégie de Demand Generation plus cohérente et durable. Objectif : clarifier les cibles, aligner les messages et déployer une approche marketing éducative pour renforcer l’impact sur l’ensemble du cycle d’achat.
Explore our Lentilles Moins Chères case study
-10 €diminution du CPA
Lentilles Moins Chères souhaitait développer sa base de nouveaux clients tout en maintenant une rentabilité optimale dans un univers très concurrentiel. En activant une stratégie orientée data et CRM, l'entreprise a pu réduire le coût d’acquisition tout en optimisant la gestion du repeat business.
Frequently asked questions from our clients
Have questions? You're not alone. To help, we've gathered the questions our clients and prospects ask most often.
Why structure your B2B CRM with a dedicated agency?
Because a CRM isn't a tool — it's a lever. An expert agency helps you turn it into an effective activation system, not a static contact database.
Do you work with existing CRMs, or only on full rebuilds?
Both. We start from your existing infrastructure and build around it: scoring, workflows, automation, cross-channel orchestration.
Can AI be built into our CRM workflows?
Yes. We use AI to score leads, predict intent, detect weak signals, and adapt journeys in real time.
Which channels can be integrated into your workflows?
CRM, ads, email automation, SMS, WhatsApp, analytics: any channel useful for customer activation can be synced.
Do you personalize journeys by segment?
Yes. Behavioral scoring gives each segment its own journey based on lifecycle stage, propensity to buy, and churn risk.
How long does a typical engagement last?
It depends on your stack, your maturity level, and what's at stake. We lay out a clear roadmap from the initial audit — no gray areas.
Will our in-house teams be supported?
Yes. We co-build with your teams, deliver complete documentation, and transfer skills on every scenario we deploy.
What does a CRM engagement cost?
Every engagement is built to measure. Budget depends on scope, your tech stack, and the business goals you're targeting.
Can we track the results of our CRM programs?
Yes. Every workflow is measured: engagement rate, conversion, repeat purchases, churn, LTV. Tracking is built into your dashboards.
Why choose Junto as your CRM agency?
Because we make your CRM a growth lever. Our strategies are built for results, not configuration.