Lentilles Moins Chères, a key player in online contact lens sales, called on Junto's expertise to optimize its acquisition campaigns while keeping costs in check in a highly competitive environment.
In a demanding market marked by a high repeat purchase rate, the brand wanted to expand its customer base by reaching new users. The challenge was twofold: lower acquisition costs while building a durable, effective “net new revenue” strategy.
-10€
in CPA per acquired user
+30%
in ad spend
CRM
integrated to better target new customers
Lentilles Moins Chères is a leading player in online optics, positioned in an ultra-competitive market. To support its growth, the brand needed to both optimize acquisition and build a base of new customers without compromising profitability. Hence the importance of a data-driven strategy and activating the right channels.
Optimizing communications
To reach its goals, Lentilles Moins Chères bet on a finely tuned, data-based strategy: structuring the mix between brand and non-brand, integrating the CRM, and expanding prospecting campaigns. This approach reduced the weight of paid on existing customers while maximizing the acquisition of profitable new customers.
Massive ROAS growth across every channel
Ecommerce – Multi levier – ROAS
Junto's team worked hand in hand with Lentilles Moins Chères to help it reach every one of its business goals
Rolling out a data-driven strategy across every acquisition channel
By combining brand and non-brand campaigns with fine-grained CRM integration, the team structured activations across Google, Microsoft, Meta, and YouTube, reaching new audiences while maintaining a high level of profitability.
Managing repeat rate and CRM segmentation
Lentilles Moins Chères optimized its mix by limiting the weight of paid on existing customers through smart CRM management, centered on organic retention and improving “net new revenue”.
Better budget allocation through a strategic vision
Data-driven management steered spend toward the most promising segments, ensuring controlled growth and a sharply reduced cost per acquisition, despite growing media budgets.
Reaching their goals
The partnership between Lentilles Moins Chères and Junto made it possible to optimize the acquisition strategy while significantly improving the return on media investments.
In a highly competitive space with strong cost pressure, Lentilles Moins Chères structured its marketing mix to win new customers while preserving strong profitability on its core audience. With CRM integration and a data-driven approach, campaigns gained precision and performance.
The teamwork made it possible to better split spend between acquisition and repeat purchases, while maintaining a strategic vision centered on incremental revenue growth.
Lower CPA
Up to €10 off the average acquisition cost for new customers
Growing ad spend
+30% media spend with a controlled return on investment
CRM integration
Better management of the customer base and a smaller share of paid on repeat purchases
A stronger strategic vision
A data-driven approach to effectively manage the new growth goals
Raphaël Le Corre, CEO of Junto, supported Lentilles Moins Chères in building an acquisition strategy centered on net new revenue. Through fine-grained CRM data integration and an ROI-focused approach, he helped the brand significantly reduce its CPA while expanding its base of new customers in a highly competitive market.
Want to improve the profitability of your acquisition too?
Looking to lower your acquisition costs while attracting new customers? With Junto, Lentilles Moins Chères built a data-driven strategy, fully integrating its CRM to reduce CPA and reach a new base of buyers. A performance-focused partnership that could deliver the same measurable results for you.