Facebook Conversion API
Digital maturity audit
We map your entire digital setup to pinpoint exactly where you're losing prospects, budget and data. Through a 360° audit covering your acquisition channels, funnel, martech stack and organization, we produce a clear prioritization matrix: quick wins you can act on immediately, and structural projects for the medium term. All backed by a built-in competitive benchmark that positions your growth opportunities in their real market context. The result: a prioritized action plan, a governance recommendation, and a 360° vision to launch or rebuild your digital setup on solid foundations.
What are the key benefits of a digital maturity audit?
A digital maturity audit is a complete X-ray of your performance.
Too many companies steer their growth without a consolidated view of their strengths and blind spots. Junto's digital maturity audit changes that: it cross-references acquisition, data, martech, content and organization to give you an actionable diagnosis, not one more report left in a drawer.
A 360° audit of your acquisition channels
From paid media to SEO, CRM and content strategy: every channel is analyzed for its real contribution to your business.
Value-leak mapping
We pinpoint exactly where your prospects drop off, where your budget is being wasted and where your data disappears without ever being used.
Prioritization matrix
A clear hierarchy between quick wins (high impact, low effort) and longer-term structural projects, so every decision is calibrated to your operational reality.
Built-in competitive benchmark
Your digital maturity score is put in perspective against your direct competitors: channels they've activated, gaps to close, opportunities to seize before they do.
A B2B persona is only valuable if it can go straight into a campaign
At Junto, we've found that the vast majority of persona work produced by marketing teams never ends up being used in acquisition. Our approach starts from the opposite premise: every persona is built with a clear operational purpose. These are the questions that guide our method, not the other way around.
Putting data to work for segmentation: our data-augmented approach to ICP
In B2B, targeting precision is the number-one driver of ROI. We turn it into a lasting competitive advantage by cross-referencing CRM data, behavioral signals and industry benchmarks to identify the patterns behind your best current customers.
The key steps to building your persona & ICP strategy
Discover our methodical, data-driven approach to turning customer insight into a lasting competitive advantage.
Audit of your existing setup & data collection
We analyze your CRM, acquisition data and customer verbatims to identify the real patterns behind your best accounts.
Sales-marketing co-creation workshops
Structured sessions with your teams to align field-level perceptions and model your highest-potential profiles.
Persona modeling & priority scoring
We build your 3 to 5 target profiles and assign each a value × accessibility × maturity score to prioritize marketing effort.
ICP framing & qualification criteria
We formalize the objective criteria of your Ideal Customer Profile, ready to use directly in your CRM tools and sales qualification processes.
Persona × objections × proof × content matrix
We produce the cross-functional matrix that structures your entire content strategy, sales arguments and creative assets by persona.
Activation & integration into your campaigns
We translate the deliverables into operational briefs for your SEA, SEO, Social Ads, CRM and design teams, with messaging and targeting recommendations you can act on immediately.
Discover the real business value of your personas today
Frequently asked questions
Have questions? You're not alone. To help, we've gathered the questions we hear most often from our clients and prospects.
What is a B2B persona, and how does it differ from a B2C persona?
A B2B persona represents a buyer profile within an organization: their role, responsibilities, decision criteria and influence in the buying cycle. Unlike a B2C persona, which typically describes an individual with personal motivations, a B2B persona factors in a collective dimension (the buying committee), specific business stakes and longer sales cycles. Building one requires a deep understanding of the organizational dynamics of your target accounts.
What is an ICP (Ideal Customer Profile) and how do you define one?
An ICP is a precise description of the company (not the individual) that gets the most value from your offering and shows the strongest retention and revenue potential. It's defined using firmographic criteria (size, industry, location), technographic criteria (tech stack in use), behavioral criteria (intent signals) and financial criteria (available budget, budget cycle).
How many personas do you need for an effective B2B strategy?
Between 3 and 5 prioritized personas is the optimal format for the vast majority of B2B companies. Any fewer and your targeting lacks granularity. Any more and teams struggle to keep messaging and execution consistent. The priority is to properly qualify each persona, with a value, accessibility and maturity score, rather than multiplying their number.
Why align sales and marketing around the same personas and ICP?
Sales-marketing misalignment is one of the leading causes of qualified-lead loss. When marketing targets profiles that sales reps don't recognize as relevant, leads fall into a void. Working on personas and the ICP together creates a shared frame of reference, reduces friction in the handoff and mechanically improves MQL-to-SQL conversion rates.
How do B2B personas actually feed into paid media campaigns?
Each persona generates directly actionable recommendations: audiences to target on LinkedIn or Meta, messages and hooks to test, creative formats to adapt, landing pages to personalize. At Junto, persona sheets are designed as operational briefs for Paid Media teams, complete with the triggers, objections and social proof to build into every campaign.
What's the difference between segmentation and a persona?
Segmentation divides a market into homogeneous groups based on objective criteria (company size, industry, buying behavior). A persona goes further: it humanizes a segment by giving it a face, a role, motivations and barriers. The two are complementary: segmentation structures macro-level targeting, while the persona sharpens the message and experience at every touchpoint.
How long does it take to build actionable B2B personas?
A full persona engagement typically takes between 3 and 6 weeks, depending on the complexity of your offering and the availability of your data. That timeline covers the co-creation workshops, CRM data analysis, profile modeling and production of the persona × objections × proof × content matrix.
Should personas be updated regularly?
Yes. A persona built in 2022 can be obsolete by 2025, especially in markets where buying behavior evolves fast (SaaS, AI, technology-heavy B2B services). At Junto, we recommend an annual refresh of your persona sheets, enriched with campaign performance data and field feedback from your sales teams.
How is Junto's persona approach different from a traditional consulting firm's?
The difference comes down to activation. A consulting firm will often deliver a strategy document. Junto delivers tools that plug straight into your paid campaigns, SEO content, CRM sequences and creative briefs. Every deliverable is designed to be used immediately by operational teams, with no extra translation layer.
