programmatic
Connected TV: big-screen reach with digital-grade targeting
Junto activates premium CTV inventory to reach your audiences where their attention peaks: streaming, VOD, addressable TV, and FAST channels.
Direct access to the best CTV inventory on the market
We negotiate direct access with the leading CTV publishers on the market: streaming, VOD, addressable TV, and FAST channels.
This proximity to premium inventory lets us secure the best formats, avoid the waste that comes with traditional middlemen, and fine-tune every campaign around your business goals and your real audiences.
Our CTV campaigns are built around your marketing goals
Connected TV now reaches millions of French households on premium screens, in a context of maximum attention.
Streaming, VOD, addressable TV, FAST channels: each lever serves a specific goal in your funnel.
BUILD BRAND AWARENESS
Run non-skippable formats on premium streaming inventory to anchor your message in your audience's mind. A big-screen context that delivers message exposure like nothing else.
REACH THE RIGHT HOUSEHOLDS
Addressable TV serves your spot only to households that match your target audience, in the same ad break as everyone else, without overpaying for the rest.
CAPTURE INCREMENTAL REACH
FAST channels and streaming reach young, active audiences who no longer watch linear TV. Additional, measurable reach among profiles you can't get to any other way.
MEASURE REAL IMPACT
Completion rate, CPCV, brand lift, deduplicated reach: Junto structures measurement for every CTV campaign beyond GRPs to prove the real business impact of every dollar invested.
Our CTV levers cover your entire funnel
Junto's CTV experts help you activate the right video levers for your goals and your audiences.
Streaming
Access premium video inventory across Netflix, Prime Video, Disney+, and Canal+ VOD in a brand-safe context, with an audience in active-choice mode.
Explore our Streaming offeringVOD
TF1+, France.tv, M6+, Canal+ VOD: audiences in catch-up mode, attentive and engaged with their content. Junto activates this inventory with precise targeting and measurement that goes far beyond traditional GRPs.
Explore our VOD offeringAddressable TV
The power of TV with the precision of digital. Junto serves your spot only to households that match your target audience, in a standard TV ad break, without spending on the rest.
Explore our Addressable TV offeringFAST TV
FAST TV is emerging as a new premium video space: themed channels on the big screen, an engaged audience, and an ad environment that's still far from saturated.
Explore our FAST TV offeringOur approach
A CTV approach built on data and real impact measurement
At Junto, a CTV campaign is never managed on impressions alone.
We structure measurement at every stage: completion rate, CPCV, brand lift, and deduplicated TV+CTV reach to isolate the real impact of your video investments.
Search lift, drive-to-store, lift vs. control group: every dollar invested in CTV is tied to an actionable business signal, not just a vanity metric.
A structured approach to maximize your CTV impact
Every stage of our CTV engagement is built on deep expertise and rigorous measurement at every level of the funnel.
Awareness
Consideration
Conversion
Loyalty
Awareness
Non-skippable pre-roll on streaming, VOD, and FAST TV. A big-screen format, in a context the audience chose, with completion rates above 90%.
Consideration
Multi-message sequencing and video DCO to adapt the story to each household's profile and exposure level. The message evolves with the audience.
Conversion
Households exposed on CTV are retargeted across digital. Junto measures the lift generated vs. a control group and post-exposure store traffic to prove real impact.
Loyalty
A repeated big-screen presence that sustains brand preference over time, well beyond the purchase, to anchor your brand in your customers' habits.
Turn connected TV into a lasting competitive advantage.
Read our Manucurist case study
+1,08%Augmentation du taux de conversion
Manucurist is a brand of vegan, non-toxic nail care products made in France. Working with Junto, it built an effective multichannel strategy to expand across more than 10 international markets.
Read our PwC case study
x3d’investissement
PwC, a major player in consulting and audit, brought in Junto to structure its digital presence and strengthen its marketing performance. The goal: activate the right channels (paid search, SEO, paid social) with a key-account B2B focus and tailor-made tactical execution.
Read our Bonsoirs case study
+30%de ROAS
Bonsoirs, a premium home-linen digital brand, was looking to structure its acquisition strategy to keep pace with rapid growth. Through agile management of ad investments, the opening of new levers, and close collaboration between the Junto and Bonsoirs teams, the brand was able to scale efficiently while maintaining performance.
Read our Boku case study
÷3diminution du CPA
Boku offers high-end Japanese toilets combining comfort, hygiene, and technology. One of the key challenges was to integrate YouTube Ads intelligently into the media strategy and turn it into a profitable channel in the short term.
Read our Lentilles Moins Chères case study
-10 €diminution du CPA
Lentilles Moins Chères wanted to grow its base of new customers while maintaining optimal profitability in a highly competitive space. By activating a data- and CRM-driven strategy, the company reduced its acquisition cost while optimizing how it manages repeat business.
Your questions about CTV
# 01
Is CTV only for big TV advertisers?
No. Connected TV is for any advertiser that wants to activate premium video in a targeted, measurable way. Programmatic formats open up this inventory with controlled budgets and a flexibility that traditional linear TV simply can't match.
# 02
How do you measure the impact of a CTV campaign?
Beyond impressions, Junto measures completion rate, CPCV, brand lift, and deduplicated TV+CTV reach to prove the real impact on your brand and your audiences.
# 03
What's the difference between streaming, VOD, addressable TV, and FAST channels?
Each lever serves a distinct goal and audience: streaming for premium profiles, VOD for targeted catch-up viewing, addressable TV for precise household targeting, and FAST channels for young-audience reach at accessible CPMs.
# 04
Can CTV complement my existing linear TV plan?
Junto measures the incremental reach CTV delivers among households your traditional TV plan doesn't cover, then optimizes how the two channels complement each other.
# 05
How do you guarantee brand safety on CTV inventory?
Junto accesses inventory through direct deals with premium publishers and applies brand-safety scoring to every placement. Your spot only appears in editorial contexts consistent with your brand image.
# 06
How precise can CTV targeting get?
Demographics, household data, interests, purchase behavior, advertiser first-party data: CTV targeting goes far beyond traditional GRPs and lets you precisely reach the households that matter.
# 07
Does CTV deliver measurable results on sales?
Junto measures lift vs. a control group, drive-to-store, and post-exposure attribution to tie every CTV campaign to concrete business impact, beyond awareness alone.
# 08
Do I need to produce new video creative for CTV?
Not necessarily. An existing TV spot can be adapted to CTV's specific requirements. Junto recommends the creative adaptations needed for each format and environment you activate.
# 09
What's the difference between buying CTV directly from a publisher and going through Junto?
Junto activates multiple publishers and platforms simultaneously, structures data-driven targeting, and measures impact across inventories. Buying direct from a single publisher gives you neither that unified view nor that continuous optimization.
# 010
What's the minimum budget for an effective CTV campaign?
Junto models the estimated reach and CPM for your target audience and goals before any commitment, to make sure the budget you activate is enough to generate measurable results.
Let's talk about your CTV campaigns