Connected TV: big-screen reach with digital-grade targeting

No. Connected TV is for any advertiser that wants to activate premium video in a targeted, measurable way. Programmatic formats open up this inventory with controlled budgets and a flexibility that traditional linear TV simply can't match.

Beyond impressions, Junto measures completion rate, CPCV, brand lift, and deduplicated TV+CTV reach to prove the real impact on your brand and your audiences.

Each lever serves a distinct goal and audience: streaming for premium profiles, VOD for targeted catch-up viewing, addressable TV for precise household targeting, and FAST channels for young-audience reach at accessible CPMs.

Junto measures the incremental reach CTV delivers among households your traditional TV plan doesn't cover, then optimizes how the two channels complement each other.

Junto accesses inventory through direct deals with premium publishers and applies brand-safety scoring to every placement. Your spot only appears in editorial contexts consistent with your brand image.

Demographics, household data, interests, purchase behavior, advertiser first-party data: CTV targeting goes far beyond traditional GRPs and lets you precisely reach the households that matter.

Junto measures lift vs. a control group, drive-to-store, and post-exposure attribution to tie every CTV campaign to concrete business impact, beyond awareness alone.

Not necessarily. An existing TV spot can be adapted to CTV's specific requirements. Junto recommends the creative adaptations needed for each format and environment you activate.

Junto activates multiple publishers and platforms simultaneously, structures data-driven targeting, and measures impact across inventories. Buying direct from a single publisher gives you neither that unified view nor that continuous optimization.

Junto models the estimated reach and CPM for your target audience and goals before any commitment, to make sure the budget you activate is enough to generate measurable results.