PwC, a leading name in business consulting, has worked with Junto for 8 years to structure and scale up its digital presence.
In an ultra-competitive environment undergoing deep transformation, the objective was clear: generate more qualified leads on key accounts by combining media performance, content strategy, and operational efficiency. With a multi-channel action plan, PwC was able to deploy a coherent, high-impact strategy across all of its priority B2B targets.
x3
in media investment
📈
qualified leads
4
channels activated: Meta, LinkedIn, Display
PwC, a long-established leader in business consulting, has worked with Junto for 8 years to structure and scale up its digital strategy. The goal: generate strategic leads on its priority accounts in a high-value B2B environment.
Optimizing communication
To meet its business challenges, PwC strengthened its multi-channel media plan with a coordinated strategy across paid search, paid social, display, video, and SEO. The focus was on B2B and ABM targeting, with LinkedIn Ads scaling up and in-depth work on brand assets (studies, podcasts, events, and more).
Strong lead volume growth on key accounts
Leadgen — Multilevier — B2B stratégique
The Junto team supports PwC and works closely with its teams to activate every digital channel needed to reach its business goals.
Structuring a multi-channel digital strategy
In a competitive B2B environment, PwC's teams benefited from a clear, coordinated media plan across the key channels. These actions generated leads on priority accounts while maintaining a strong digital presence.
Activating the most strategic platforms
With a multidisciplinary team (paid search, paid social, display, video, SEO), Junto activated the most relevant channels, LinkedIn, Google, Meta, DV360, and X Ads, developing specific messages and targeted campaigns for each audience type.
Building campaigns that showcase PwC's assets
Junto wove PwC's high-profile thought leadership (studies, podcasts, events, op-eds) into the campaigns. This in-depth work strengthened brand awareness and structured the conversion journeys.
Reaching their goals
The strategic partnership between PwC and Junto deployed an ambitious, performance-driven digital strategy while showcasing the brand's expertise and content.
Through precise campaign management and fine-tuned activation of the various marketing channels (paid search, paid social, display, SEO), PwC considerably strengthened its digital visibility on key accounts.
Strategic thought leadership (studies, events, podcasts) was showcased effectively to build consideration and activate quality business leads.
In parallel, investments were multiplied by 3 to support this ramp-up and structure a robust media plan tailored to the challenges of each business vertical.
More leads
Growth in lead volume generated on priority B2B accounts
A richer marketing mix
Coordinated rollout of 4 key channels: search, social, programmatic, and SEO
Upskilled teams
Playbooks put in place, know-how transferred, and PwC's teams made more autonomous
Structured digital programs
A clear strategy, refined targeting, well-showcased content, and cross-channel consistency
Raphaël supported PwC in structuring and scaling up its digital strategy. With his command of B2B environments and his performance-driven vision, he coordinated the right channels, paid search, SEO, social ads, while bringing a creative, data-driven approach.
By showcasing PwC's assets (studies, events, podcasts, and more) through targeted campaigns on LinkedIn, Google, and YouTube, he helped the company strengthen its position on strategic accounts and generate tangible business results.
Want to structure your digital programs and generate more business leads too?
Like PwC, you can count on Junto's expertise to make your marketing performance take off.
Whether it's activating the right B2B channels, enriching your media mix, showcasing your content, or refining your targeting, we build a tailor-made strategy to drive growth.