Manucurist, which offers vegan nail care products made in France, called on Junto's experts to structure its digital strategy and support its international expansion.
To support its development across more than 10 target markets, Manucurist worked with Junto to strengthen its e-commerce strategy. The goal: grow sales while improving profitability, through a multichannel approach and budget management tailored to each country. The result: a notable rise in conversion rate and controlled growth.
+475 %
in Google ad spend in Q1 2021
10
sales markets managed
+1,08
additional conversion-rate point
Manucurist offers vegan, toxin-free nail care products made in France. As part of its international expansion, the brand asked Junto to structure its digital strategy, grow its sales, and optimize its campaigns country by country.
Optimizing the multichannel strategy
Junto put in place a strategy geared toward profitable growth: activation on Google Search, expansion of the Display network and YouTube, creative recommendations, and precise reporting through Google Data Studio. Adapting budgets to each market allowed for controlled management of the expansion.
Accélération e-commerce sur 10 marchés cibles
Ecommerce – Beauté – Internationalisation & Conversion
The Junto team supported Manucurist, working hand in hand with its teams to grow its international e-commerce strategy
Rolling out a multichannel Google strategy
Junto put in place a digital strategy combining Search, Display, and YouTube to address performance and growth challenges across 10 markets. The team structured the investments to adapt actions to each geographic area.
Advising on visuals and display formats
To improve advertising impact, Junto made visual recommendations specific to Display and YouTube formats. Creative optimization drove up the overall conversion rate.
Building custom reporting
With Google Data Studio in place, performance is analyzed continuously. This data-driven management lets Manucurist track its KPIs by country, adjust its budgets, and double down on the most profitable channels.
Reaching their goals
The successful partnership between Manucurist and Junto enabled the brand to improve its profitability while steering an effective international expansion strategy
Thanks to a structured rollout across more than 10 markets and a Google strategy adapted to each region, Manucurist saw its conversion rate climb. By capitalizing on targeted investments and optimized ad creative, the brand made its e-commerce engine more effective.
Continuous performance analysis through Google Data Studio and the optimization of Display formats increased volumes while keeping costs under control. The multichannel approach fostered sustainable growth across several countries.
+475% ad spend
on Google in Q1 2021
International rollout
across 10 countries simultaneously
Conversion rate
improved by +1.08 points
Multichannel strategy
Search, Display, YouTube, Data Studio
Raphaël Le Corre, CEO of Junto, supported Manucurist in steering its international digital strategy. Drawing on a multichannel approach and a performance-driven methodology, he helped structure investments by market and optimize advertising efforts. Adding Display and YouTube formats, coupled with precise reporting through Google Data Studio, allowed Manucurist to improve its conversion rate while consolidating its e-commerce profitability across 10 countries.
Want to accelerate your international sales too?
With Junto, structure your digital strategy to perform across all your markets. Whether through Google Search, Display, YouTube, or Data Studio, we help you adapt your investments, improve your conversion rates, and steer your e-commerce growth like Manucurist.