Boku, a French brand specializing in high-end Japanese toilets, turned to Junto to structure its YouTube Ads strategy with a full-funnel, ROI-driven approach. The goal: build brand awareness, drive conversions, and create a profitable acquisition channel.
To support the brand's growth in a market still in its education phase, Boku needed to activate new high-potential channels. YouTube was a key opportunity — still largely untapped, but complex to master. The challenge: integrate this channel into the marketing mix in a coherent, high-performing way.
÷3
CPA reduction
x8
Increase in YouTube Ads investment
+ROI
A full-funnel, profitable approach
Boku offers innovative, high-end Japanese toilets combining hygiene, comfort, and design. The challenge was to build an impactful, educational, conversion-focused video strategy to demonstrate the product's added value to a broad, qualified audience.
Building a full-funnel YouTube Ads strategy
To hit its performance goals, Boku needed to add a highly profitable video channel. Junto rethought the YouTube Ads approach by structuring the accounts, recommending the right ad formats, and targeting the right audiences at every stage of the funnel.
Performances exceptionnelles sur le levier vidéo
Ecommerce – YouTube Ads – ROAS
The Junto team supported Boku, working hand in hand with its teams to help it reach all of its business goals
Rolling out a performance-driven YouTube Ads strategy
To identify the right touchpoints with an audience looking for comfort and innovation, Boku launched a full-funnel video strategy, drawing on Junto's expertise in campaign structure, formats, and targeting.
Optimizing the acquisition funnel and media investments
Through a complete overhaul of the creative mix, audiences, and media budget, Boku was able to scale its YouTube Ads investment several times over while dividing its acquisition cost by three. An ROI-driven approach that quickly paid off.
Guidance on creative production and video formats
To maximize campaign impact, the Junto teams helped Boku choose the video formats best suited to the customer journey: pre-rolls, bumpers, discovery… in line with its awareness, education, and conversion goals.
Reaching their goals
The successful partnership between Boku and Junto enabled the brand to build a high-performing YouTube strategy and deliver results beyond market benchmarks
Working with Junto, Boku deeply revamped its YouTube advertising approach to maximize performance. By defining a full-funnel strategy and reorganizing its campaign structure, the brand significantly improved the profitability of its media investments.
Backed by tailored recommendations — targeting, formats, video types — Boku was able to multiply its investment by 8 while dividing its CPA by 3. Concrete proof of what a results-driven approach can do.
Campaign structuring
Structure rebuilt for full coverage of the conversion funnel
Creative optimization
Recommendations on the right video types and ad formats
ROI-driven approach
Refined targeting and performance management to maximize profitability
Incremental growth
New audience segments activated and the channel scaled up
Raphaël supported Boku in structuring a performance-focused, full-funnel YouTube Ads strategy. Thanks to his video expertise and ROI-driven vision, he activated the right formats, audiences, and messages to maximize campaign impact.
By aligning media strategy with the creative process, he helped Boku's performance take off while keeping acquisition costs under control.
Want to make your YouTube Ads performance take off too?
Want to tap into YouTube Ads' full potential? With Junto, we can transform your media approach with a full-funnel video strategy. From account structure to creative format choices, working together could deliver the same exceptional results we achieved with Boku.