Bonsoirs, looking to scale its e-commerce business after an initial growth phase, turned to Junto to structure its acquisition strategy and accelerate its performance.
Determined to grow fast, Bonsoirs brought in Junto's experts as early as 2019 to structure its until-then limited investments on Google and Meta. The goal: scale up, keep ROAS profitable despite growing spend, and explore new channels to expand its reach. Thanks to a performance-driven strategy, Bonsoirs saw its revenue and its investments grow in equal proportion.
+30%
ROAS
x30
growth in spend and revenue
5
new platforms activated
Bonsoirs, a premium bed-linen DNVB, turned to Junto to structure and scale its digital acquisition. The goal: activate new levers, support growth, and stay highly profitable through rapid scaling.
Optimizing communication
To match Bonsoirs' growth ambitions, Junto built a performance-focused digital strategy. The goal: scale acquisition while maintaining a high ROAS.
That meant running campaigns on the established platforms (Google, Meta) but also exploring new channels such as Pinterest, TikTok, and Microsoft Ads.
Product feed management, advanced tracking, and tight coordination between media and creative made it possible to optimize every lever activated.
Croissance soutenue sur tous les leviers
Ecommerce – Multi-leviers – ROAS
The Junto team supported Bonsoirs and worked hand in hand with its teams to help it structure, scale, and drive profit from its e-commerce strategy
Building a multichannel e-commerce strategy
From the very start of the partnership, Junto built a solid foundation by structuring campaigns on Google and Meta, taking Bonsoirs from a homegrown approach to a professional, scalable, performance-driven paid search & Shopping strategy.
Rolling out new growth channels
To support scaling while protecting profitability, Junto progressively activated Pinterest, TikTok, YouTube, Microsoft Ads, and Display, in line with the brand's target audiences and flagship products.
SEO/paid search synergies and data-driven management
An integrated approach was put in place: SEO/paid search synergy to maximize organic and paid visibility, optimized product feed management, and an advanced tracking strategy to steer each lever with precision.
Building profitable growth
Backed by a shared business vision, high responsiveness, and the gradual activation of new channels, Bonsoirs built a solid, sustainable, and profitable acquisition strategy despite a sharp acceleration in spend.
Reaching their goals
The successful partnership between Bonsoirs and Junto enabled the brand to structure its acquisition strategy and sustain exceptional growth across every activated channel
Through its partnership with Junto, Bonsoirs profoundly transformed its digital acquisition strategy. Building on close collaboration between Junto's media teams and Bonsoirs' creative unit, the brand was able to tap new acquisition levers, structure its campaigns, and optimize performance while increasing its investments. This transformation allowed Bonsoirs to reach sustainable profitability across all activated platforms.
By consolidating its presence on Google and Meta, then extending its strategy to Pinterest, TikTok, Microsoft, and Display, Bonsoirs benefited from end-to-end support: paid search strategy, SEO/paid search synergy, feed management, advanced tracking, and operational excellence. The result: sustained growth, sharply improved performance, and a stronger business vision.
Investment growth
Media spend multiplied by 30
ROAS improvement
Continuous ROAS improvement despite scaling budgets
Platform rollout
5 new acquisition platforms activated
Business vision
A strategy built for profitability and scalability
Raphaël Le Corre, CEO of Junto, has supported Bonsoirs in accelerating its e-commerce growth since 2019. Drawing on his expertise in performance-driven digital strategy and his sharp understanding of scaling challenges, he structured a coherent action plan to multiply results.
Working hand in hand with the Bonsoirs teams, he steered the scaling of investments while keeping ROAS profitable. From activating new channels (Pinterest, TikTok, Display, and more) to optimizing product feeds and tracking, this tailored support allowed Bonsoirs to durably strengthen its marketing mix.
Want to grow your e-commerce business at scale too?
Ready to structure your acquisition strategy and take it to the next level? Like Bonsoirs, lean on Junto's expertise to scale your investments without sacrificing performance. Through precise campaign management, new channel activation, and a clear business vision, we can help you build a profitable, agile, resilient media mix.