Data & Web Analytics agency: run your acquisition on real data, not estimates.
For advertisers who want to make decisions on numbers they can trust. GA4 tracking, server-side collection, and clean attribution, built by a senior team that manages €10M+ in annual media spend across 300+ campaigns.
Put your data to work for business performance
We map your entire user journey to isolate friction points, score high-impact actions, and feed your acquisition channels. The result: more relevant activations, better-qualified audiences, and stronger ROI on your paid and organic campaigns.
Explore our high-impact web analytics services
We connect your marketing data to the right tools to turn every touchpoint into an optimization opportunity. Our edge: pairing technical rigor, business vision, and AI so every decision rests on hard evidence.
Data & Tracking Audit
Map your user journeys and get a prioritized roadmap, from quick wins to advanced implementation.
ExploreCRO
We analyze every variable: device, source, intent, timing. The point is not to attract more visitors, it is to convert them better.
ExplorePerformance Tracking
We integrate the most relevant technologies to track your highest-ROI signals: micro-conversions, UX, churn, AOV, and more.
ExploreConsulting & Advisory
We act as a long-term data partner, at the crossroads of tracking, analytics, and performance.
ExploreAnalytics Support
We turn analytics into a decision-making tool, connected to your media stakes.
ExploreMeasurement that is continuously audited on our proprietary platform
A tracking plan is only as good as the reliability of the data it produces, and that is exactly what our proprietary platform controls. Its Trust Analyzer module audits your data collection and consent mode and grades their GDPR compliance from A to F, while its ETL pulls 8 ad platforms and your SEO data (GSC, GA4) into a BigQuery warehouse of 145 documented fields every morning, exportable to Looker. You steer on consolidated, audited measurement, not estimates: the same infrastructure that protects the 350+ brands and €10M+ in media spend we manage.
Web analytics expertise that turns your challenges into growth levers
Omnichannel Analytics
Data-Driven Acquisition
Brand Elevation
Community Engagement
Conversion Optimization
Budget Agility
Media Exploration
KPIs & Dashboards
Decision Intelligence
Data & Analytics Innovation
Explore our tracking & data tools
Unlock the value of your data with web analytics
How we support you across the
full funnel
The heart of the engagement. We build a custom tagging plan, a clean GA4 setup, and server-side tracking to keep your data collection reliable after third-party cookies: first-party collection, Meta CAPI, modeling. The result: measurement you can actually make decisions on, and multi-channel attribution that reflects real customer journeys, not just the last click.
Tracking turns creative and UX into a data-driven testing ground. We instrument your pages and funnels to spot friction points, test variants against quantified hypotheses, and make calls on observed conversion, not the HiPPO's opinion. The goal: convert more of the traffic you are already paying for.
Analytics data reveals which search intents actually convert, not just which ones drive traffic. We feed that signal into your content strategy and pages to prioritize what moves the pipeline, and measure SEO's real contribution to revenue, not just rankings.
Once your data collection is reliable and connected to your CRM, the data powers activation: enriched segments, scoring, automation, and personalized follow-ups. You capture more value from the customers you have already won (retention, reactivation, lifetime value) instead of betting everything on acquisition costs.
Our web analytics agency turns your data into business leverage, powered by tech and AI.
Turning data into a real competitive advantage means knowing how to collect it, structure it, and put it to work. That is what we do at Junto: supporting you at every stage, from audit to activation, so your decisions rest on reliable, actionable data.
Analysis & Insights
A full audit: traffic sources, funnels, content, behavior, SEO/SEA, tech, conversion. Nothing escapes our analytics radar.
Analytics Solution
We activate the right tools to cross-reference your data and build custom analyses tailored to your business priorities.
Google Analytics & CRM
GA4, Mixpanel, HubSpot, or CDP connections: your customer data enriches your attribution and personalization strategy.
Media Activation
Your insights become concrete actions: qualified audiences, personalized messaging, optimized budgets.
Data Collection
A custom analytics stack, smart tagging, assisted deployment: we build clean data in from the start.
Data Quality
No strategy without reliable data: we run ongoing monitoring, testing, and alerts to guarantee insights you can act on.
Our clients
Explore our OVH Cloud case study
+20recommandations dans un Playbook
OVHcloud, leader européen du cloud, a sollicité Junto pour structurer une stratégie de Demand Generation plus cohérente et durable. Objectif : clarifier les cibles, aligner les messages et déployer une approche marketing éducative pour renforcer l’impact sur l’ensemble du cycle d’achat.
undefined Lentilles moins chères
-10 €diminution du CPA
Lentilles Moins Chères souhaitait développer sa base de nouveaux clients tout en maintenant une rentabilité optimale dans un univers très concurrentiel. En activant une stratégie orientée data et CRM, l'entreprise a pu réduire le coût d’acquisition tout en optimisant la gestion du repeat business.
A multidisciplinary team of experts
Our data & tracking team pairs technical depth with strategic thinking to turn your data into digital results.
Paid Media Team Leader. Runs full-funnel paid acquisition, focused on qualified leads and controlled CAC.
Paid Media Team Leader. Structures and scales high-budget acquisition programs, with every euro managed to the margin.
Paid Media Team Leader. Leads high-stakes accounts, obsessed with lead quality and real profitability.
SEO Team Leader. Runs revenue-driven SEO: intent clusters, technical SEO, and content.
Head of SEO. Aligns organic performance with business outcomes, from technical SEO to link building.
Frequently asked questions about our web analytics agency
Have questions? You're not alone. To help, we've gathered the questions we hear most often from clients and prospects.
Why work with a web analytics agency?
Because a good web analytics agency does more than place tags. It turns your data into business decisions, pinpoints your growth levers, and makes your marketing measurement reliable.
How can a web analytics agency improve my paid media campaigns?
By leveraging your attribution, engagement, and conversion data, we fine-tune your campaigns to maximize ROAS. The tracking + activation synergy is what makes the difference.
What makes Junto's approach different from other web analytics agencies?
We combine AI, business acumen, and performance-focused dashboards. Every project is designed to deliver measurable impact on your goals (ROI, LTV, churn, CAC, and more).
When should you bring in a web analytics agency?
As soon as your traffic volumes or acquisition spend become significant. It's better to build the right structure early than to fix things later.
What tools does a web analytics agency like Junto use?
Google Analytics 4, Mixpanel, Looker Studio, CRM, paid media platforms, and more. We connect your stack for a unified, actionable view.
Is a web analytics agency still useful without third-party cookies?
Absolutely. We're built for that transition, with server-side tracking, first-party data collection, CRM connections, and statistical modeling.
Which metrics does a web analytics agency help you track?
ROAS, conversion rate, churn, LTV, CAC, key pages, funnel performance, and more. We build custom dashboards for each function (marketing, product, leadership, and beyond).
How do you guarantee data reliability with a web analytics agency?
We run regular audits, set up tracking alerts, and provide ongoing maintenance to guarantee the quality of your insights.
How much does working with a web analytics agency cost?
Our engagements start at €2,000 for an audit or setup, with monthly retainers or per-project pricing to match your needs. Good tracking costs less than flying blind.
What can a web analytics agency bring me beyond tracking?
A strategic read on your data, recommendations you can act on, a cross-channel view, and reporting built around your real business KPIs.