Nodaleto, an Italian luxury footwear brand, called on Junto to structure its acquisition strategy and accelerate its growth through high-performing digital campaigns.
To support its development, Nodaleto was looking for a partner able to manage its advertising investments and generate a lasting return on investment. By restructuring the campaigns and activating the right channels, the brand cut its CPA in half while significantly increasing its ROAS.
-50%
Reduction in CPA
>8
ROAS achieved
+400%
ROAS on the new campaigns
Nodaleto is an Italian luxury footwear brand with a bold identity. To support its growth, the brand worked with Junto to optimize its digital acquisition campaigns and improve the profitability of its advertising investments.
Optimizing performance across the entire funnel
Through a data-driven approach, Junto built a forecast, structured the Google and Meta campaigns, and generated significant ROAS growth. Fine-grained work on channels, messaging, and targeting cut CPAs in half.
Strong ROAS improvement across every active channel
Ecommerce — DNVB — Marque de luxe
The Junto team supported Nodaleto, working hand in hand with its teams to structure the campaigns and strengthen digital performance
Building a forecast and data reporting
Junto built a growth forecast and a custom reporting system to track performance and optimize decisions in real time. An essential foundation for managing campaigns effectively.
Rolling out Google & Meta campaigns
The teams restructured activations on Google Ads and Facebook Ads to increase profitability. The goal: generate revenue while targeting the right audiences with the right formats.
Optimizing acquisition channels
By analyzing performance, Junto prioritized the most effective levers to maximize ROAS, particularly on web and social campaigns. The approach focused on overall return on investment.
Communication advisory & lead generation
Strategic guidance allowed Nodaleto to sharpen its messaging for each target segment. The goal: improve lead generation while strengthening the brand's perceived value.
Reaching their goals
The successful partnership between Nodaleto and Junto enabled the brand to strengthen its digital efficiency and maximize return on investment
By building a forecast, setting up advanced data tracking, and activating the right channels, Nodaleto significantly reduced its CPA while pushing ROAS past 8. The restructured campaigns made it possible to target audiences better and grow profitability.
By focusing efforts on the highest-performing channels, Junto enabled Nodaleto to optimize its acquisition strategy and maximize conversions with a controlled, scalable level of investment.
Lower CPA
Cost per acquisition cut by 50%
Higher ROAS
ROAS > 8 across all campaigns
Campaign structuring
Multichannel activation + data-driven management
Budget optimization
Precise allocation of spend by channel
Raphaël Le Corre, CEO of Junto, supported Nodaleto in structuring its digital acquisition strategy. With a data- and performance-driven approach, he oversaw the creation of a forecast, the rollout of multichannel campaigns, and the optimization of advertising channels. Relying on precise management tools and continuous analysis, he enabled Nodaleto to significantly reduce its CPA and reach a ROAS above 8 on its key campaigns.
Want to improve the profitability of your campaigns too?
Like Nodaleto, you can transform your digital performance with Junto. From structuring your campaigns to activating the right channels (Meta, Google, Facebook), our team helps you lower your acquisition costs and maximize your ROAS over the long term.