Perifit, an innovative femtech player, brought in Junto to structure its media growth and accelerate its international expansion.
To tackle the specific challenges of advertising a health product often misread by ad platforms, Perifit turned to Junto's expertise. The goal: significantly grow revenue, particularly internationally, while keeping acquisition costs under control. Through a sharp strategic approach and precise execution on Google and Meta, the brand maintained solid delivery despite a complex moderation environment.
-15%
decrease in cost per acquisition
+20%
increase in return on ad spend
🌍
successful international rollout
Perifit offers a connected device dedicated to women's pelvic floor health. In a context where online advertising for this type of product can be restricted or miscategorized, one of the major challenges was to build an effective delivery strategy capable of working around blocks while maximizing results internationally.
Optimizing ad delivery
To meet these challenges, Junto deployed a multidisciplinary team (SEA, SMA, strategy) capable of running ultra-targeted campaigns. Through precise work on creatives, products, targeting, and wording, the brand benefited from an advanced Meta strategy that leveraged the platform's latest features to deliver solid results without risking suspension.
Significant ROAS increase across the main channels
Ecommerce – ROAS – Santé féminine
The Junto team supported Perifit, working hand in hand with its teams to help the company reach all of its business goals
Rolling out a multichannel acquisition strategy
Facing advertising restrictions tied to the nature of its product, Perifit could count on Junto's expertise to effectively activate Meta and Google internationally. The goal: build sustained revenue growth despite a complex delivery environment.
Optimizing campaigns and assets
Through careful work on creatives, formats, and wording, Perifit benefited from fast iterations adapted to the constraints of each market. Continuous adjustments improved conversion rates while keeping acquisition costs in check.
Ongoing strategic support
Junto's teams provided advanced performance management and a direct line to media partners (Meta in particular), making it possible to anticipate suspension risks and maximize campaign uptime.
Reaching their goals
The successful partnership between Perifit and Junto enabled the brand to strengthen its online acquisition and accelerate its international expansion.
With a growth-centered strategy, Perifit was able to run its campaigns on Meta and Google with controlled delivery despite the restrictions. Optimizing messages, visuals, and formats significantly improved advertising performance.
Backed by advanced campaign management and excellent coordination with the ad platforms, Perifit saw its ROAS climb and its acquisition costs fall, all while succeeding in its international expansion.
Lower CPA
Reduced average acquisition cost across all campaigns
Improved ROAS
Better advertising profitability through targeted actions
International growth
Effective rollout in new markets
Controlled delivery
Campaigns kept live despite a restrictive environment
Raphaël supported Perifit in rolling out its acquisition strategy in a particularly challenging context. Facing delivery complexities tied to the nature of the product, he structured a tailor-made approach combining business vision and advertising expertise. Leveraging Meta and Google, he steered a robust strategy capable of supporting international growth while managing suspension risks. This precise management allowed the brand to hit its profitability targets and expand its audience despite a constrained regulatory environment.
Want to improve your international performance too?
Looking to grow your revenue while keeping acquisition costs under control? With Junto, you can run high-performing campaigns on Meta and Google, adapted to complex contexts like Perifit's. Through sharp advertising strategy, rigorous management, and an ROI-driven approach, our collaboration could deliver the same results we achieved with Perifit.