In Corio, a French brand specializing in elegant, comfortable shoes, turned to Junto to optimize its acquisition campaigns and structure its conversion funnel.
Starting in early 2022, In Corio brought in Junto to take over its Google and Meta channels. Through a rapid restructuring of the acquisition funnel and a profitability-driven strategy, the brand saw a significant improvement in results: a drastic drop in CPA, a rise in ROAS, and a ramp-up in ad spend.
-400%
decrease in CPA
>7
ROAS on campaigns
x4
in ad spend between 2021 and 2023
In Corio is a French premium shoe brand combining elegance and comfort. By restructuring its acquisition funnel, the brand dramatically improved its marketing performance, notably through a strategy combining YouTube, Google Ads, and Meta.
Optimizing campaigns across every channel
Through Google/Meta synergy, Junto redesigned the campaign architecture and rolled out targeted actions: personalized ads, product recommendations on YouTube, and data-driven management. The result: a massive drop in CPA, ROAS multiplied by 7, and spend multiplied by 4.
Forte progression du ROAS tous leviers confondus
Ecommerce — DNVB — Acquisition rentabilisée
Junto's team worked hand in hand with In Corio to structure its digital acquisition and strengthen profitability
Taking over the campaigns and restructuring the acquisition funnel
From the start of the partnership, Junto overhauled the architecture of the Google and Meta campaigns, structuring audiences, user journeys, and messaging to maximize performance.
Expanding the Google Ads ecosystem
Every available format was activated (Search, Shopping, Display, YouTube, Pmax) to build visibility and attract qualified traffic. The goal: get the products known and convert efficiently.
Spotlighting offers and promotions
Using personalized ads and promotion extensions, Junto helped In Corio amplify the impact of its key commercial moments, driving more conversions.
Reaching their goals
The successful partnership between In Corio and Junto optimized investments, improved profitability, and grew brand awareness
By taking back control of its Google and Meta campaigns, In Corio saw an immediate improvement in results. Restructuring the acquisition funnel, combined with precise channel management, drove CPA down while pushing ROAS above 7.
By adopting a data-driven, multi-channel strategy, In Corio was able to multiply its ad spend by 4 between 2021 and 2023, while strengthening its visibility and the performance of its key commercial moments.
Lower CPA
A drastic drop in acquisition costs
Higher ROAS
ROAS above 7 across all campaigns
Growing ad spend
Budgets multiplied by 4 between 2021 and 2023
Rising brand awareness
Stronger visibility through YouTube and Display
Raphaël Le Corre, CEO of Junto, supported In Corio through the overhaul of its digital acquisition strategy. Drawing on his expertise in Google and Meta, he structured a performance-driven approach combining a lower CPA, a higher ROAS, and precise management of ad spend. Working closely with In Corio's teams, he set the priorities, activated the right formats, and ensured profitable, sustainable growth.
Want to improve the profitability of your campaigns too?
Like In Corio, you can transform your performance with a structured, data-driven digital strategy. Lower CPA, higher ROAS, growing brand awareness: Junto helps you activate the right channels for measurable, lasting results.