L'Arbre Vert wanted to strengthen its visibility among households that care about the environment and drive supermarket purchases through a targeted digital campaign.
With a strategy combining affinity-based contextual targeting, retail data from Carrefour and major supermarket chains, and high-impact IAB-standard and Rich Media formats, L'Arbre Vert achieved a 0.98% CTR and 84% viewability, well above display benchmarks.
0,98%
CTR
1,27€
CPM
0,80%
CPV
Launched in 2003 with its first EU Ecolabel-certified dish soap, L'Arbre Vert has become the #1 national brand of eco-friendly cleaning products in supermarkets. To strengthen its visibility among environmentally conscious households and drive in-store purchases, the brand turned to Junto to combine affinity-based contextual targeting with retail data from the grocery sector.
Awareness and drive-to-store powered by retail data
To reach its visibility and in-store purchase goals, L'Arbre Vert activated a three-part strategy with Junto: contextual delivery on premium, affinity sites aligned with the brand's values; targeting based on retail data from Carrefour and major supermarket chains to reach purchasing households; and high-impact IAB-standard and Rich Media formats to maximize exposure and reinforce the brand's responsible image.
De la visibilité en ligne à l'achat en rayon
Grande distribution — Display & Retail Data — Notoriété & Drive-to-Store
Junto's Trading Desk helped L'Arbre Vert turn its audiences' environmental awareness into concrete purchases, identifying the most receptive households and reaching them in contexts that reinforce their trust in the brand.
Defining precise target audiences
Junto defined three priority audiences for the campaign: supermarket shoppers (grocery customers in the cleaning, personal care, and organic categories), French families (households with children, everyday shoppers), and responsible consumers (profiles attentive to health, the environment, and eco-friendly products).
Contextual targeting in affinity environments
Delivery was set up on premium, affinity sites (environment, family, wellness, home) to ensure the campaign appeared in environments aligned with the brand's values.
Deterministic retail data targeting
Junto activated retail data from Carrefour and major supermarket chains, targeting shoppers in the cleaning, personal care, and organic food categories to reach purchasing households with precision and generate qualified traffic.
High-impact formats to maximize viewability
IAB-standard and Rich Media formats were deployed, contextualized and optimized for viewability, to maximize the campaign's exposure and reinforce the brand's responsible image.
Reaching their goals
The partnership between L'Arbre Vert and Junto enabled the brand to strengthen its awareness among environmentally conscious households while driving purchases in mass retail.
In the display market, viewability remains a major challenge: the average viewability rate for online ads hovers around 57%, while the IAB's stated goal is to get closer to 70%.
At 84% viewability, L'Arbre Vert's campaign far exceeds these benchmarks, thanks to contextualized Rich Media formats delivered in affinity environments rather than generic inventory.
This approach reached the right households with precision while strengthening brand consideration.
Contextual delivery
Premium, affinity sites aligned with the brand's values
Deterministic retail data
Targeting households already buying, via data from Carrefour and major supermarket chains
High-viewability formats
IAB standards and Rich Media.
Business results
A 0.98% CTR and stronger brand consideration
Want to build your brand awareness and drive drive-to-store too?
With Junto, you can deploy a tailor-made strategy combining affinity-based contextual targeting, retail data, and high-impact formats. Like L'Arbre Vert, you can maximize your visibility while strengthening your brand image.