Adam & Ève, a Dutch e-commerce player, turned to Junto to break into the French market more effectively and stand out against intense local competition.
To adapt to the specifics of the French market and capture new market share, Adam & Ève needed strategic guidance from a local team with deep paid search expertise and the ability to manage a substantial budget. Junto activated the right levers to optimize ad campaign performance and support the brand's growth.
-10%
decrease in CPA
x1,8
annual growth
100%
of the paid search structure redesigned
Adam & Ève is a Dutch e-commerce brand looking to establish itself in the highly competitive French market.
One of the main challenges was building an effective acquisition strategy, tailored to local specifics and managed by a dedicated team well versed in the regulatory constraints.
Optimizing communication
To reach its goals, Adam & Ève rolled out a multichannel paid search strategy across Google Ads and Microsoft Ads.
The challenge: identify the best market opportunities, optimize high-margin areas, and manage campaigns in a complex environment.
Junto's expertise made it possible to build a clear, high-performing roadmap tailored to the brand's e-commerce challenges.
Strategic growth and stronger ROAS through expert campaign management
E-commerce – Acquisition internationale – SEA
The Junto team supported Adam & Ève and worked hand in hand with its teams to help it succeed in its expansion into the French market
Building a custom paid search program
To tackle the highly competitive French market, Junto put in place a dedicated team to manage paid search campaigns on Google and Microsoft Ads, with precise oversight and a strong performance culture.
Tapping into high-margin areas
Analyzing high-potential geographic areas made it possible to steer investments toward the most profitable audiences, while adapting the ad messaging to local expectations.
Continuous optimization and compliance
In an environment subject to numerous regulatory constraints, the Junto team maintained rigorous oversight to drive performance while playing by the rules of the French market.
Reaching their goals
The strategic partnership between Adam & Ève and Junto enabled the brand to cement its position in the French market while significantly boosting its marketing performance.
With Junto's support, Adam & Ève adapted its advertising practices to the specifics of the French market. By structuring its paid search campaigns rigorously, identifying high-margin areas, and relying on a dedicated local team, the brand strengthened its digital presence and optimized its return on investment.
By implementing an agile, performance-driven strategy on Google Ads and Microsoft Ads, Adam & Ève recorded continuous growth in traffic and sales. Expert account management also reduced CPA while putting a solid, lasting structure in place for future campaigns.
Traffic growth
Steady increase in visitor volume
Lower CPA
Significant drop in acquisition cost
French market expansion
Stronger position in the French market
Structured account
Solid foundations for long-term performance
Raphaël guided Adam & Ève's entry into the French market by building a paid search acquisition strategy tailored to its challenges. Drawing on his international growth expertise and deep knowledge of the local market, he orchestrated a high-performing Google Ads and Microsoft Ads approach that stayed within regulatory constraints.
By structuring campaigns around high-margin areas and putting rigorous management in place, he enabled Adam & Ève to grow strongly in France while establishing a lasting account structure.
Want to accelerate your e-commerce growth too?
Looking to grow your presence in a new market? At Junto, we can build a custom paid search strategy to support your expansion. From managing large budgets to mastering local constraints, working together could deliver the same outstanding results we achieved with Adam & Ève.