Airton, an innovative brand in the air conditioning industry, turned to Junto to structure its web strategy and drive lasting growth.
To stand out in a competitive market, Airton bet on a robust digital strategy combining media performance, SEO, B2B lead generation, and data support. By rolling out targeted ad campaigns and custom management tools, the brand doubled its annual revenue and optimized its return on investment.
x2
revenue growth
35M€
in projected revenue for 2023
+140K
impressions on Shopping campaigns
Airton offers simple, affordable, ready-to-install air conditioning solutions. To support its rapid growth, the brand called on Junto to structure its digital strategy, maximize its advertising performance, and optimize its customer journey. The goal: generate as much revenue and as many qualified leads as possible, with a data-driven approach.
Campaign structuring & multichannel activation
To reach its goals, Airton rolled out an acquisition-focused digital strategy with a clear split between B2C and B2B. Junto structured the campaigns, managed the budgets, and optimized the key channels (Google, Facebook, and Shopping) to maximize return on investment. The engagement was built on precise forecasting, advanced reporting, and a performance-driven methodology.
Revenue growth driven by a multichannel strategy
Ecommerce — Multi-leviers — Acquisition
The Junto team supported Airton, working hand in hand with its teams to structure the digital strategy and sustain growth
Rolling out a revenue-generation strategy on key channels
By activating the highest-performing channels (Google Ads, Meta Ads, Shopping, and SEO), Junto put in place a performance-driven acquisition strategy. The goal: generate predictable revenue while optimizing spend on every channel.
Building custom forecasting and reporting
Junto helped Airton create tailored management tools: growth forecasts, data reporting, performance tracking. These tools made it possible to spot the best opportunities and adjust campaigns in real time based on the objectives.
Strategic advisory and message optimization
Alongside media activation, Junto's teams advised Airton on its communication approach: messaging angles, conversion paths, B2B channel optimization, and more. A hybrid approach focused on profitability and lead generation.
Prioritizing high-ROI channels
Junto steered Airton's investments toward the most effective channels, based on precise KPIs. This strategic focus maximized return on investment by concentrating efforts on high-value platforms.
At Junto, we also developed a set of ad creatives for Airton, incorporating a variety of key messages to test and measure performance through A/B testing. This approach allowed us to understand which communications were most effective at engaging Airton's target audience.
Reaching their goals
The successful partnership between Airton and Junto enabled the brand to grow its sales, optimize its campaigns, and structure its digital growth
Through its partnership with Junto, Airton managed to structure its online efforts and maximize its return on investment. By betting on the right acquisition channels and relying on precise campaign management, the brand doubled its annual revenue while keeping advertising costs under control.
By deploying a strategy built on data analysis and multichannel activation, Airton won new customers, generated more qualified leads (B2B & B2C), and built solid growth. Regular performance monitoring also allowed for continuous adjustments to ensure lasting profitability.
Revenue growth
Annual revenue doubled
Budget optimization
CPA kept under control on active campaigns
Data-driven management
Reporting set up to guide decision-making
Multichannel structure
A strategy built across Google & Meta
Raphaël Le Corre, CEO of Junto, closely supported Airton's strategic development. Drawing on his expertise in digital acquisition and his business-first vision, he structured Airton's strategy around performance and growth. Leaning on channels like Google, Meta, and Shopping, he defined the priority areas for optimization, oversaw the rollout of forecasting tools, and kept execution aligned with the revenue goals. This collaboration allowed Airton to anchor its growth on solid, scalable foundations.
Want to grow your online sales too?
Looking to accelerate your digital growth? With Junto, you can structure your campaigns, optimize your ad spend, and generate more revenue.
Whether you want to boost your e-commerce performance or activate your B2B channels effectively, our strategic support can deliver the same results we achieved with Airton.