Amelis, a specialist in personalized home care services, turned to Junto's experts to grow its online business and support the opening of new branches.
To support its nationwide expansion, Amelis wanted to strengthen its local visibility while keeping acquisition costs under control. Through a finely optimized geotargeted campaign strategy and a careful balance between volume and profitability, the brand dramatically improved its web performance and multiplied its volume of qualified leads.
÷2
cost per lead
+160 %
leads generated
+340 000
new users
Amelis provides personalized home care services with a strong human touch. Amid nationwide expansion, the brand needed to balance volume, profitability, and geographic coverage. A geotargeted campaign strategy run by Junto reached the right profiles, in the right places, while optimizing CPL.
Optimizing communications
To fuel its growth, Amelis bet on precisely tuned Google campaigns and Junto's expertise to manage performance. Through Search bid testing, per-branch budget allocation, and prioritizing high-potential keywords, performance rose sharply. The result: a surge in lead volume, a controlled CPL, and granular management of acquisition.
Augmentation massive du volume de leads qualifiés
Services à la personne – Acquisition locale – CPL
Junto's team worked hand in hand with Amelis to help it reach every one of its business goals
Rolling out local campaigns nationwide
To support Amelis's expansion and the opening of new branches, Junto implemented a geotargeted Google Ads strategy to generate qualified leads locally, optimizing delivery toward the best-performing areas.
Guidance on budget allocation and keywords
Junto's team advised Amelis on budget trade-offs between branches, prioritizing semantic fields based on performance, and choosing the channels best suited to the local audience and seasonality.
Building an optimized acquisition strategy
By testing different bidding strategies, analyzing conversions, and adjusting campaigns based on real-world results, Junto helped Amelis lower its CPL while sharply increasing the volume of leads generated.
Reaching their goals
The successful partnership between Amelis and Junto improved marketing performance and supported the expansion of the branch network
Through its partnership with Junto, Amelis grew its branch network across France while optimizing its digital campaigns. By identifying the right semantic fields and activating geotargeted local campaigns, the offer's visibility improved in priority areas. Amelis saw a substantial increase in leads generated, at a controlled cost.
By deploying a strategy focused on both performance and local granularity, the company grew its qualified leads on search engines. Balancing volume against profitability was made easier by efficient budget management across branches, supporting sustainable growth.
Qualified lead generation
Lead volume growth in line with forecasts
Greater local visibility
Stronger presence in priority areas
Lower CPL
Cost per lead kept in check while conversions increased
Budget optimization
Efficient budget allocation across branches
Raphaël Le Corre, CEO of Junto, worked closely on Amelis's digital strategy. With his performance-driven vision and command of local acquisition mechanics, he built a tailor-made strategy suited to the growth of the branch network.
Leveraging Google and Microsoft Ads, he drove cost-per-lead optimization, orchestrated budget allocation across branches, and identified high-potential areas. This meticulous work helped Amelis improve profitability while keeping qualified lead generation going strong.
Want to generate more qualified leads too?
Looking to improve the profitability of your digital campaigns? At Junto, we help multi-location brands like Amelis with their local acquisition strategy.
With our tailor-made approach (performance tracking, budget arbitration, local bidding, semantic analysis), we could help you achieve results similar to Amelis's.