Atelier Paulin, which creates one-of-a-kind handcrafted jewelry, turned to Junto's experts to structure its acquisition strategy and accelerate its growth in a highly competitive market.
To expand internationally and hit its profitability targets, the brand needed an ambitious digital strategy. By keeping its ROAS under control, diversifying its channels, and activating new levers like Pinterest, Atelier Paulin grew its sales while staying profitable.
+98%
in revenue over one year
+200%
in ad spend
ROAS
maintained for 2 years
Atelier Paulin sells handcrafted jewelry made in France. In a highly competitive, seasonal market, the brand brought in Junto to structure its digital acquisition, grow its sales, and expand internationally (UK, US, IT).
Optimizing the digital strategy
To support Atelier Paulin's growth, Junto built an ambitious budget forecast, identified new levers like Pinterest, and optimized the visual creatives. An awareness campaign was also rolled out to drive demand in international markets.
Massive ROAS growth across every channel
Ecommerce – Multicanal – Bijoux artisanaux
The Junto team worked hand in hand with Atelier Paulin's teams to help them reach all of their business goals
Rolling out an acquisition strategy built on differentiating channels
In an ultra-competitive market driven by key retail moments, Junto helped Atelier Paulin build a performance-focused strategy. Particular care went into channel selection: Pinterest Ads, Google awareness campaigns, and Search on branded keywords.
International expansion and media budget optimization
Expanding into promising markets (UK, US, IT) required building a precise budget forecast. Junto steered the media strategy with gradual investments to protect profitability and support growth in these new territories.
Creative recommendations for ad assets
Junto's creative team advised Atelier Paulin on the best visual formats for each channel: videos for Pinterest, static visuals for Meta, responsive ads for Google. The goal: maximize impact while honoring the brand's artisanal identity.
Reaching their goals
The successful partnership between Atelier Paulin and Junto enabled the brand to reach its growth targets while keeping its marketing spend profitable
Through its partnership with Junto, Atelier Paulin took on a highly competitive market with a multi-channel acquisition strategy designed to support growth year-round, including outside seasonal peaks. By optimizing its investments and targeting the right channels, the brand made strong gains in digital.
Backed by campaigns focused on both awareness and conversion, the brand extended its international footprint while keeping its ROAS under control. Opening new markets like the UK, the US, and Italy drove up sales volumes in line with the forecast.
Higher sales volumes
Online sales growth through tightly managed campaigns
Greater visibility
Awareness campaigns rolled out to stand out online
International expansion
Targeting new markets: US, UK, Italy
ROAS under control
Precise budget management and profitable campaigns
Raphaël Le Corre, CEO of Junto, worked closely on Atelier Paulin's strategic development. In a fiercely competitive, highly seasonal sector, he structured a tailor-made digital strategy combining growth and profitability. Drawing on a broad media mix (Google, Meta, Pinterest), he oversaw budget management, the expansion of acquisition channels, and the international ramp-up. This partnership allowed Atelier Paulin to reach its growth ambitions on solid foundations.
Want to hit your growth targets too?
Looking to grow your revenue? Like Atelier Paulin, you can rely on Junto to structure an effective digital strategy. From optimizing your investments to opening new markets, our tailor-made support will help you secure profitability and build sustainable growth.