Autosur, a vehicle-inspection network with locations across France, turned to Junto to revive its SEO performance after a site redesign that had badly hurt its visibility.
After a major traffic drop caused by a poorly optimized redesign (from 265,000 to 130,000 monthly visitors), Autosur needed to win back its place in search results. The goal: restore strong visibility on its key queries and consolidate its market position through a rebuilt SEO strategy.
+70%
SEO TRAFFIC RECOVERED
+90K
SEO VISITORS GAINED IN 18 MONTHS
3K/month
TARGETED LINK-BUILDING BACKLINKS
Autosur rolled out an ambitious SEO strategy to win back the visibility lost after its redesign. By doubling down on content, fixing technical errors, and optimizing site structure, the brand was able to restore its topical coverage. With rigorous, hands-on support, SEO traffic recovered steadily. That momentum helped the brand regain visibility on strategic queries and boosted paid search performance as well.
SEO and paid search synergy for overall performance
To support its traffic recovery and improve visibility on strategic queries, Autosur activated a tight synergy between SEO and paid search. The goal: converge organic and paid efforts on the most competitive keywords, while improving paid search quality scores through the SEO work.
Junto's support was built on an integrated strategy: technical optimizations, content production, monthly link building, and aligned landing pages across both channels. The result: a clear rebound in SEO performance and a stronger paid search lever.
Visibilité organique & paid unifiées
Automobile — SEO & SEA — Acquisition
The Junto team supported Autosur, working hand in hand with its teams to restore its SEO visibility and optimize its digital performance
Rebuilding a performance-driven SEO strategy
After a mismanaged redesign caused a steep traffic drop, Autosur tasked Junto with rethinking its SEO strategy. The goal: recover the lost organic traffic, fix technical flaws, and reclaim rankings on key queries.
Technical optimization and fixing critical errors
Deep foundational work went into on-page optimization: fixing 404 errors, restructuring internal linking, and improving crawl budget. These actions gradually brought strategic pages back into search results.
SEO/paid search synergy and tangible results
Alongside the SEO work, Junto layered in a paid search approach to maximize performance on top keywords. This combined approach strengthened the brand's overall visibility, with SEO traffic up +70% over 18 months.
Reaching their goals
The successful partnership between Autosur and Junto enabled the brand to restore its SEO visibility, win back qualified traffic, and consolidate its presence on key vehicle-inspection queries.
Working with Junto, Autosur rolled out a comprehensive SEO strategy combining technical optimizations, critical error fixes, internal linking, and content recommendations. The goal was clear: reverse the post-redesign downturn and reconnect with solid, sustainable SEO growth.
This structured approach, combined with rigorous tracking of SEO KPIs, drove a strong recovery in organic traffic and a steady return of strategic rankings in search results.
Improved SEO visibility
Visibility restored on key queries for vehicle inspections, re-inspections, and specific services
Organic traffic growth
Continuous SEO traffic growth: +70% in 18 months
Internal linking optimization
Fast fixes for technical errors and an improved site structure
Stronger rankings
Rankings recovered on high-potential pages, in synergy with paid search campaigns
As strategic lead on Autosur's SEO, Rayane built a tailored approach to restore the site's visibility after a damaging redesign. Combining a sharp analysis of technical and semantic signals with a sustained link-building strategy, he structured an action plan to fix critical errors, optimize internal linking, and reignite organic traffic. This precise management enabled Autosur to regain +70% traffic in under 18 months and recover its rankings on the sector's key queries.
Want to improve your site's visibility on strategic queries too?
Looking to relaunch your SEO presence after a redesign or a traffic drop? With Junto, you can put in place a tailored strategy combining link building, technical optimizations, and targeted content to win back your Google rankings. With our structured support, we can help you achieve tangible results, like those Autosur recorded.