BAM Karaoke Box, which offers private karaoke rooms and wants to modernize the image of karaoke, called on Junto's experts to innovate, strengthen its digital presence, and adapt to health restrictions.
When the COVID-19 crisis forced its venues to close, BAM undertook a strategic transformation with Junto's support. The goal: develop a new at-home product, improve tracking, and reignite growth through high-performing campaigns on Amazon, Google, and Facebook. By modernizing its approach, the brand reached new audiences and kept growing through a difficult period.
11%
ROAS on Amazon
+7,8 %
in Google impressions between 2018 and 2019
–8 %
in cost per lead
BAM Karaoke Box built a new karaoke experience, both at home and in its venues. Facing the challenges of the COVID-19 crisis, the brand turned to Junto to reinvent its digital strategy. The goal: diversify channels, develop a new offering, and reach wider audiences.
Building a resilient digital strategy
To cope with its venues being closed, Junto helped BAM design a new product and build an effective digital strategy. That included launching acquisition campaigns on Google, Facebook, and Amazon, implementing precise tracking, and doing deep work on brand tone to win over new audience segments.
Massive ROAS growth across every channel
Leadgen – CPL – ROAS
The Junto team supported BAM Karaoke Box, working hand in hand with its teams to develop a new offering suited to the moment
Launching a new concept built for the COVID-19 era
With its venues temporarily closed, BAM Karaoke Box imagined a new at-home experience. Junto supported the brand in creating and positioning this innovative service.
Rolling out a multichannel digital strategy
To get the word out about the BAM To GO offering, campaigns were activated on Google, Facebook, and Amazon. The goal: drive conversions quickly while keeping costs under control.
Optimizing tracking and user journeys
Tracking optimization work began in summer 2020 to ensure a granular read on performance and precise campaign steering across every channel.
Brand positioning & audience expansion
Junto also worked on BAM's long-term communication strategy, refining wording and targeting to reach new segments and break down the clichés around karaoke.
Reaching their goals
The successful partnership between BAM Karaoke Box and Junto enabled the brand to adapt its model and optimize its acquisition channels
Through its strategic support, Junto helped BAM Karaoke Box evolve its model in the face of the COVID-19 crisis while building a complementary new line of business. By optimizing acquisition channels and tracking, BAM reinvented itself to capture a wider audience and accelerate growth on new channels.
By building a tailor-made digital approach, Junto helped the brand strengthen its web presence, diversify its audiences, and boost the performance of its ad campaigns on Google, Facebook, and Amazon.
Creating a new concept
Launch of an at-home karaoke service via the BAM To GO app
Multichannel rollout
Digital campaigns activated on Google, Facebook, and Amazon to support the new offering
Tracking optimization
Tracking system overhauled to accurately monitor performance and conversions
Audience expansion
Targeting and wording refined to reach new generations and break the codes of karaoke
Raphaël Le Corre, CEO of Junto, supported BAM Karaoke Box through a period of transformation and adaptation during the COVID-19 crisis. Drawing on his expertise in multichannel digital strategy, he steered the collaboration toward creating a new concept, BAM To GO, while structuring acquisition campaigns on Amazon, Google, and Meta.
The goal: strengthen performance, rethink positioning, and reach new audiences. In parallel, an effective tracking strategy and a targeting overhaul allowed BAM to consolidate its marketing efforts for the long run. This collaboration was essential to keeping the brand agile in a fast-changing industry.
Want to develop a new offering to diversify your revenue?
Looking to bounce back from a tough environment or bring a new service to life? With Junto, transform your digital strategy to launch a new concept, just like BAM Karaoke Box did with BAM To GO. From structuring your acquisition campaigns to building a tailor-made communication strategy, our support could help you achieve the same outstanding results.