Bnetwork, a specialist in accommodation management and services for professional and consumer events, brought in Junto to automate the creation and configuration of its tracking tools.
Creating 100 to 200 event websites per year, Bnetwork needed a technical solution to automate the deployment of its analytics tools. With a custom-built API, the company was able to automatically create more than 100 GA4 accounts and GTM containers in one year, while optimizing its event tracking processes.
+100
GA4 ACCOUNTS AND GTM CONTAINERS CREATED AUTOMATICALLY
200
EVENT WEBSITES MANAGED PER YEAR
100%
OF THE TRACKING PROCESS AUTOMATED
Bnetwork manages accommodation and services for professional and consumer events, creating a dedicated website for each event. These platforms give attendees access to event information and nearby accommodation options. Given the volume of sites created every year, automating tracking and analytics configuration had become essential.
Building an API-based automation solution
To meet Bnetwork's needs, Junto developed a technical solution that automates the creation of GTM containers and GA4 accounts through their respective APIs. This approach made it possible to automatically configure tracking and analytics tools for each new event, with no manual intervention.
Industrialized tracking across hundreds of event websites
Événementiel — Data — Automatisation
The Junto team worked hand in hand with Bnetwork's teams to automate the deployment of its tracking tools and optimize event data management
Automating GA4 account creation via API
Junto developed a solution that automatically creates GA4 accounts for each new event, eliminating repetitive manual tasks and guaranteeing consistent configuration across all sites.
Automatic GTM container configuration
Alongside GA4, the team automated Google Tag Manager containers, making it possible to instantly deploy the tracking tags needed for each event without technical intervention.
Building a custom API
A custom technical solution was built to fit seamlessly into Bnetwork's existing processes, enabling smooth automation and optimal scalability to handle the event volume.
Optimizing the event tracking process
Automation standardized tracking quality across all sites, improved data collection, and significantly reduced deployment times for each new event.
Reaching their goals
The partnership with Junto enabled Bnetwork to automate the creation and configuration of its tracking across hundreds of event websites, saving time and improving reliability and efficiency.
Thanks to the automation built by Junto, Bnetwork dramatically streamlined how it creates and configures its analytics tools. The solution automatically deploys GA4 accounts and GTM containers for each event, delivering significant time savings and better tracking quality.
With a custom API solution, Bnetwork can now automatically create and configure its tracking tools for every new event website, guaranteeing consistent data collection and maximum operational efficiency.
Full automation
More than 100 GA4 accounts and GTM containers created automatically
Technical optimization
A custom API built for the integration
Greater scalability
Capacity to manage 200 event websites per year
Standardized processes
Tracking standardized across all events
Greg-Jordan helped Bnetwork fully automate its tracking ecosystem. By integrating the Google Tag Manager and GA4 APIs, he built a system capable of automatically deploying containers and configurations across dozens of sites on the fly. This approach made the data more reliable, shortened implementation timelines, and standardized measurement methods across all the events Bnetwork manages.
Want to automate your tracking processes too?
Managing a large number of sites or projects that require recurring analytics setup? Junto builds custom automation solutions to optimize your data processes. Like Bnetwork, you can save valuable time and improve your tracking quality with our tailor-made technical solutions.