Brother, a major player in printing solutions, turned to Junto to raise the visibility of its products and drive more qualified traffic to its site
Facing intense competitive pressure on Google, Brother worked with Junto to optimize its acquisition strategy. The goal: maximize coverage, outrank the big marketplaces in Search visibility, and drive more sessions to high-potential pages. The result: product traffic doubled in the first quarter of 2025.
+102%
in product page views
0,74€
cost per view
68%
impression rate in 1st position on Google Search
Brother wanted to increase the visibility of its category and product pages while pushing past the competitive pressure of major marketplaces and long-established players. The goal: drive qualified traffic to the best-performing product pages on its e-commerce site.
Optimizing media coverage through Google
To meet its visibility goals, Junto activated a complementary mix of Google levers: Performance Max, Shopping, and RLSA. Integrating Google Analytics audiences and steering campaigns toward ROAS maximized Brother's presence on strategic pages while adapting to user behavior.
Hausse du trafic produit et visibilité premium
B2B – E-commerce – Visibilité produit – LeadGen
The Junto team supported Brother, working hand in hand with its teams to maximize product visibility on Google
Rolling out a multi-lever strategy on Google Ads
To address coverage and visibility challenges, Junto activated Performance Max, Shopping, and RLSA campaigns to reach new segments while consolidating existing audiences.
Integrating Analytics data for precise targeting
Audiences from Google Analytics enriched remarketing targeting and made it possible to steer performance based on user behavior on brother.fr.
Performance-driven campaign management (ROAS)
Campaigns were optimized against a return-on-ad-spend target, prioritizing the most profitable products and maximizing budget efficiency.
Reaching their goals
The partnership between Brother and Junto strengthened product visibility, optimized qualified traffic, and improved performance on Google
Thanks to a multi-lever strategy built on Performance Max, Shopping, and RLSA remarketing, Brother significantly strengthened its presence in Google search results, even against very aggressive competition. Product page traffic doubled in the first quarter of 2025.
ROAS-driven optimization, combined with audiences from Google Analytics, concentrated spend on high-potential products. The result: a very low cost per view on YouTube, top-of-page Search coverage, and sessions well beyond the targets set.
Product traffic up
Product pages generated twice as many visits in Q1 2025
Better Search visibility
68% of ads shown in 1st position
Optimized cost per view
A CPV of just €0.74 on video campaigns
Session target exceeded
+40% sessions vs. target over the period
Want to improve your product visibility and drive more qualified traffic too?
Looking to showcase your products better on Google and grow your e-commerce traffic despite fierce competition? With Junto, activate the right levers (Search, Performance Max, Shopping) to optimize your campaigns and maximize business performance. Like Brother, turn your media investments into concrete results.