CDC Habitat, a major player in housing in France, called on Junto to grow its non-brand visibility and strengthen its SEO performance.
To improve its presence in search results on key generic queries, CDC Habitat needed to step up its SEO strategy. The goal: get its offering to surface beyond brand awareness, capturing new visitors through social housing, intermediate housing, and rent-to-own queries.
+17%
in non-brand SEO traffic
+23k
non-brand clicks in 4 months
6,4%
Conversion rate
CDC Habitat is rolling out an ambitious SEO strategy in the world of social and intermediate housing.
Determined to strengthen its visibility on search engines, the brand bet on content and internal linking to optimize its semantic coverage. With structured support, the site saw its non-brand traffic grow significantly. This momentum drove up organic clicks on strategic queries.
Strengthening SEO through a targeted content strategy
To improve its non-brand visibility, CDC Habitat asked Junto to structure a content-driven SEO strategy. The goal: capture qualified traffic on queries related to social housing, intermediate housing, and rent-to-own programs.
Through technical optimization, effective internal linking, and regular content production, the brand recorded notable growth in its organic traffic and strategic SEO clicks.
Croissance SEO pilotée et continue
SEO – Contenu – Immobilier
The Junto team supported CDC Habitat, working hand in hand with its teams to help it reach all of its business goals
Rolling out a non-brand SEO strategy
To grow its visibility on key topics like social housing and rent-to-own, CDC Habitat entrusted Junto with building a structured SEO plan. The goal: capture qualified non-brand traffic without cannibalizing queries tied to the company name.
Technical optimization and internal linking
Special attention was paid to optimizing the crawl budget and strengthening internal linking, helping strategic content rank higher in organic search results.
Targeted content creation and lasting results
Thanks to this comprehensive SEO approach, the brand saw a clear increase in non-brand organic clicks and continuous performance improvement on its priority topics.
Reaching their goals
The successful partnership between CDC Habitat and Junto enabled the brand to capture qualified non-brand traffic and strengthen its SEO presence on key social and intermediate housing topics.
Through its collaboration with Junto, CDC Habitat rolled out a complete SEO strategy combining technical optimization, internal linking, and targeted content creation. The goal was clear: grow non-brand organic visibility without cannibalizing brand-name queries.
This quality-first approach, combined with rigorous tracking of SEO KPIs, delivered a clear rise in search engine traffic and better rankings on high-potential strategic queries.
Improved SEO visibility
Greater visibility on strategic pages through better non-brand targeting
Organic traffic growth
Continuous growth in organic clicks on high-volume queries
Internal linking optimization
Better flow of SEO authority across the site
Stronger rankings
Pages moving up on social and intermediate housing topics
As strategic lead for CDC Habitat's SEO, Rayane designed a non-brand-focused approach to broaden the brand's visibility on search engines. Building on a solid technical strategy and a sharp analysis of search intent, he structured an action plan to capture qualified traffic on key topics like social and intermediate housing. His rigorous management drove notable growth in organic clicks and stronger rankings on strategic pages.
Boutaina supported CDC Habitat with the day-to-day execution of the SEO strategy. She oversaw the rollout of technical optimizations, the organization of internal linking, and the production of tailored content. With her expertise in semantic analysis and performance evaluation, she helped broaden coverage of non-brand queries and strengthen the brand's organic presence in a highly competitive sector.
Want to improve your site's visibility on strategic queries too?
Looking to strengthen your SEO presence through quality link building? With Junto, you can launch a targeted campaign to build your authority, improve your Google rankings, and generate qualified organic traffic. With a tailor-made approach and rigorous management, we can help you achieve concrete results, like those recorded by CDC Habitat.