Coiff&Co, a network of hair salons, turned to Junto to fix its local ranking problems and grow its geolocated visibility.
Facing intense local competition and no visibility on geolocated searches, Coiff&Co called on Junto's SEO expertise. Through an in-depth local SEO strategy and the creation of local pages at scale, the chain transformed its digital presence: 13k local visitors generated, 720 optimized pages created, and dominant rankings on geolocated queries.
13K
LOCAL VISITORS GENERATED
720
LOCAL PAGES CREATED
2
YEARS OF PARTNERSHIP
Coiff&Co is a hair salon network with locations across multiple cities, facing major local visibility challenges. To transform its digital presence and effectively capture geolocated searches, the chain turned to Junto to roll out an ambitious local SEO strategy.
Rolling out a complete local SEO strategy
Junto identified Coiff&Co's SEO priorities and put a structured local strategy in place: optimizing existing pages, creating a new subdomain, and building 720 local pages. This methodical approach took the brand from 0 to 13k local visitors in 2 years.
Local SEO structuring to strengthen the salons' visibility
Coiffure — SEO local — Acquisition organique
Junto's team worked hand in hand with Coiff&Co to structure its local SEO and maximize geolocated visibility
Identifying SEO priorities and technical audit
Junto ran a full SEO audit to identify the local ranking problems and define a precise roadmap. This analysis made it possible to prioritize high-impact actions to quickly improve local visibility.
Technical optimization of existing pages
The team optimized all existing pages: local meta tags, geolocated content, local schema markup, and improved technical structure to make indexing by Google easier.
Creating a new local subdomain
To structure the local presence effectively, Junto launched a new subdomain dedicated to geolocated searches, allowing better content organization and optimized indexing.
Building optimized local pages at scale
Creation of 720 unique, optimized local pages for each targeted geographic area, with personalized content, local keywords, and a technical structure perfectly suited to the demands of local SEO.
Reaching their goals
The successful partnership between Coiff&Co and Junto enabled the brand to strengthen its local search visibility and drive qualified traffic to its salon pages.
Thanks to the local SEO strategy deployed by Junto, Coiff&Co transformed its digital presence and solved its ranking problems. Creating 720 optimized local pages and improving the technical foundation generated 13k qualified local visitors.
By running a methodical local SEO strategy over 2 years, Coiff&Co was able to effectively capture geolocated searches, improve its rankings on Google, and transform its digital performance to attract qualified local customers.
Local SEO audit
Identifying ranking problems and defining priorities
Technical optimization
Improving existing pages and SEO structure
Local expansion
Creation of 720 optimized local pages
Traffic growth
13k qualified local visitors generated
Want to grow your local visibility too?
Struggling with local rankings? With Junto, optimize your geolocated SEO and effectively capture local searches. Like Coiff&Co, you can transform your digital presence and attract qualified local customers with a structured SEO strategy.