Dalloz, a leading legal, tax, and regulatory publisher in France, turned to Junto to win back its SEO rankings against competition from government websites.
Faced with Google algorithm changes that favored government sites, Dalloz had to rethink its organic search strategy. The key challenge was to regain visibility on the legal sector's key queries while preserving its editorial expertise. Through a strategic approach combining SEO scoring, editorial strategy, and technical optimizations, Dalloz significantly improved its rankings: +50% keywords in the top 10 and +30% in the top 3.
+50%
KEYWORDS IN THE TOP 10
+30%
KEYWORDS IN THE TOP 3
100%
SEO/PAID SEARCH SYNERGY ACTIVATED
Dalloz is a leading legal, tax, and regulatory publisher in France. When Google algorithm changes pushed numerous government sites to the top of results, Dalloz turned to Junto to win back its organic visibility and maintain its leadership on strategic legal queries.
SEO and paid search synergy for overall performance
To counter a loss of visibility driven by the rise of institutional sites in search results, Dalloz activated a targeted synergy between SEO and paid search with Junto. The goal: regain rankings on key queries while improving overall acquisition efficiency. Drawing on SEO and business scoring, an aligned editorial strategy, targeted content, and custom structured data, Junto helped Dalloz strengthen how the two levers complement each other and durably improve its performance.
Visibilité organique & paid unifiées
Édition — SEO & SEA — Acquisition
The Junto team supported Dalloz, working hand in hand with its teams to restructure the SEO strategy and win back organic rankings
Setting up SEO and business scoring
Junto built a custom scoring system to identify the most strategic opportunities for Dalloz. This data-driven approach made it possible to prioritize actions based on their SEO impact and business value in the legal sector.
Defining and executing a targeted editorial strategy
The team redefined the content strategy by building on Dalloz's legal expertise. This tailored editorial approach produced high-value content able to compete effectively with government sites.
Technical optimization with custom structured data
Junto implemented structured data specifically tailored to the legal sector, helping Google better understand and surface Dalloz's expert content in search results.
Building the SEO/paid search synergy
The engagement created synergies between the SEO and paid search strategies, optimizing overall visibility on strategic legal queries and maximizing the impact of digital investments.
Reaching their goals
The partnership between Dalloz and Junto enabled the brand to strengthen its SEO visibility and reclaim strategic rankings in a market that has become ultra-competitive.
As Google's algorithm evolved to favor institutional sites, Dalloz saw its organic rankings weaken. The challenge was to restore its SEO legitimacy on key legal queries while modernizing its content strategy. Drawing on SEO and business scoring, a targeted editorial strategy, and enriched content, the teams activated levers suited to the market context.
This approach durably repositioned the brand on strategic queries, rebalanced its acquisition mix, and restored organic growth aligned with its editorial and business goals.
Improved SEO rankings
+50% keywords in the top 10 and +30% in the top 3
Technical optimization
Structured data tailored to the legal sector
Editorial strategy
Complete overhaul of the content approach with business scoring
SEO/paid search synergy
Development of an integrated digital strategy
Want to improve your SEO rankings too?
Is your industry facing tougher competition or algorithm changes? With Junto, you can win back your organic rankings with a tailored SEO strategy. Like Dalloz, you can significantly improve your visibility and build a high-performing SEO/paid search synergy.