Decathlon, looking to relaunch its dance line, called on Junto's experts to maximize the impact of its campaigns and lay solid foundations for a new brand project.
To pull off the launch of Starever with limited resources and budget, Decathlon needed both strategic and hands-on support. The challenge: structure an efficient MVP, reduce acquisition costs, and activate the right advertising levers. With an optimized TikTok strategy and tightly managed budgets, the brand multiplied its performance while setting up its growth for the long run.
x12
in purchase performance
÷3
in cost per click
TikTok
New formats adopted
Decathlon, launching its dance brand Starever, brought in Junto to structure its digital strategy and maximize purchase performance. Facing a limited budget and tight resources, the team needed support on TikTok and on structuring its web campaigns.
Optimizing communication
Junto supported Decathlon in setting up a cost-controlled MVP, helping structure its business plan, design high-performing campaigns, and roll out creative formats on TikTok. An agile, efficient approach that tripled click profitability while laying the foundations for the brand launch.
Augmentation significative de la performance d’achat
Ecommerce – Acquisition – Performance
The Junto team supported Decathlon and worked hand in hand with its teams to help structure the launch of Starever
Strategic guidance for the Starever brand launch
Junto supported Decathlon in preparing the launch of its new dance brand, with in-depth work on the business plan, campaign structure, and prioritization of high-impact actions within a constrained budget.
Hands-on support on TikTok
The Junto team trained Decathlon's stakeholders to set up TikTok campaigns, transferring know-how on the channel's best practices, the formats to activate, and performance optimization.
Developing a cost-controlled MVP
Junto advised the brand on creating an MVP (minimum viable product), making it possible to quickly test offers through targeted campaigns and high-quality landing pages, with a continuous-iteration mindset.
Reaching their goals
The successful partnership between Decathlon and Junto enabled the brand to launch Starever under optimal conditions while keeping acquisition costs under control.
Through its partnership with Junto, Decathlon successfully structured the launch of its new dance brand, Starever. Despite limited resources, comprehensive strategic support made it possible to optimize campaigns while testing new levers like TikTok.
By setting up a cost-controlled MVP and targeted acquisition campaigns, the company saw its purchase performance multiplied by 12 while dividing its cost per click by 3. This fine-tuned management opened the way to structured growth in a niche segment.
Purchase performance multiplied
Purchase performance multiplied by 12
Lower cost per click
CPC divided by 3 on targeted campaigns
New levers adopted
TikTok ad formats adopted to reach new audiences
Structured MVP launch
A low-cost MVP rolled out with a test-and-learn approach
Raphaël Le Corre, CEO of Junto, closely supported the launch of the Starever brand within the Decathlon group. Drawing on his expertise in structuring digital projects and his performance-driven vision, he helped lay the foundations of an effective MVP aligned with the brand's budget constraints.
By advising on the best channel choices, TikTok in particular, and co-managing the first acquisition campaigns, he enabled Decathlon to multiply its purchase performance while dividing its cost per click by three. Tailored support in a highly constrained context.
Want to send your purchase performance soaring too?
Looking to structure a digital launch or improve your campaigns on a tight budget? With Junto, you can lay the foundations of an effective MVP, pick the right levers like TikTok, and run high-performing campaigns at a controlled cost. Working together could deliver the same outstanding results we achieved with Decathlon.