L'École Française, which offers online distance-learning courses, called on Junto's experts to grow its visibility and make its programs more accessible during the health crisis
To meet growing demand for distance learning in a highly competitive environment, L'École Française wanted to diversify its acquisition channels while keeping its cost per lead under control. By optimizing the media mix, showcasing its full course catalog, and structuring campaigns segmented by need, Junto helped the brand significantly boost its digital performance.
+77%
in incremental impressions
+44%
in leads generated
+10%
in cost per lead
L'École Française offers 100% online courses to help learners retrain or upskill. One of the challenges was to make the full course catalog more visible and to acquire qualified traffic despite fierce competition in the sector.
Optimizing the digital strategy
To reach its goals, L'École Française needed to make its courses more visible and accessible. Junto rolled out a comprehensive strategy across Google Search, Display, and YouTube, along with work on landing pages, visuals, and precise campaign management.
Massive increase in lead volume and impressions
Ecommerce – Multi levier – ROAS
The Junto team supported L'École Française, working hand in hand with its teams
to help it reach all of its business goals
Rolling out a multichannel strategy on Google and YouTube
Focusing on the channels most relevant to its goals, L'École Française activated campaigns on Google Search, Display, and YouTube to attract qualified traffic at every stage of the user journey and improve the visibility of its course offering.
Optimizing conversion assets
To optimize overall performance, Junto supported L'École Française with the redesign of its landing pages, the management of its creative production, and the rollout of advanced analytics tools such as tracking dashboards and competitive monitoring.
Improving profitability with granular tracking
Thanks to a structured approach to media management, L'École Française generated +44% more leads while keeping the rise in its CPL under control. Per-course tracking made it possible to fine-tune budget decisions and improve overall ROI.
Reaching their goals
The successful partnership between L'École Française and Junto enabled the brand to strengthen its visibility and maximize the performance of its digital campaigns
With Junto's support, L'École Française built a complete digital strategy across Google Search, Display, and YouTube, adapting to a highly competitive sector. By multiplying channels and targeting the right segments at every stage of the conversion funnel, the brand gained visibility and showcased its full course offering more effectively.
Optimization work also covered creative assets, landing pages, and management tools. The result: significant growth in lead volume, better performance attribution by course, and a steady CPL despite the campaigns' ramp-up.
More leads
Significant increase in qualified lead volume across the courses offered
Course visibility
Stronger presence across Search, Display, and YouTube
Granular tracking
Performance dashboards set up for each course
CPL optimization
Cost per lead kept in check while scaling fast
Raphaël Le Corre, CEO of Junto, supported L'École Française's teams in their drive to optimize the performance of their media strategy. Drawing on his expertise in multichannel campaign structuring and strategic targeting, he helped activate new channels and improve the visibility of the course offering. By supporting the brand in balancing its media mix, rolling out precise tracking tools, and optimizing landing pages, he enabled L'École Française to hit its performance goals while making training accessible to a wider audience. This collaboration is part of a sustainable, measurable growth approach.
Want to increase your lead volume too?
Looking to grow your leads too? With Junto, we can transform your digital acquisition strategy. From structuring multichannel campaigns to optimizing landing pages, competitive analysis, and budget management, our collaboration could deliver the same exceptional results we achieved with L'École Française.