Empruntis, a major player in loan and insurance brokerage, brought in Junto to optimize its digital acquisition strategy and reduce its reliance on paid campaigns.
Facing steadily rising lead acquisition costs and traffic that had been flat for 10 years, Empruntis partnered with Junto to diversify its traffic sources. With a structured SEO strategy and the rollout of a Discover strategy, the company multiplied its organic traffic by 4 while cutting its paid search spend by 20%.
x4
SEO TRAFFIC GROWTH
+15%
IMPROVEMENT IN SEO CTR
-20%
REDUCTION IN PAID SEARCH SPEND
Empruntis is a major player in loan and insurance brokerage in France. Overly dependent on paid search campaigns (60% of leads) and facing stagnant traffic despite growing competition from specialized startups, Empruntis brought in Junto to restructure its digital acquisition strategy and optimize its SEO performance.
SEO optimization and building the Discover strategy
Junto rolled out a comprehensive strategy combining classic SEO optimization with Google Discover activation. By analyzing paid search keywords, creating an SEO-paid search mapping, and producing more than 2,400 targeted pieces of content, the team helped Empruntis diversify its traffic sources and improve its organic visibility on ultra-competitive queries.
Génération de leads SEO & baisse du coût d'acquisition
SEO - Discover - Mutuelle
The Junto team worked hand in hand with Empruntis's teams to structure the SEO strategy and reduce reliance on paid campaigns
SEO-paid search mapping and content optimization
Junto analyzed Empruntis's paid search keywords to build a complete SEO-paid search mapping. This approach uncovered content gaps and optimized existing pages by applying the best paid search insights to organic search.
Rolling out a Google Discover strategy
A complete Discover strategy was put in place, following the guidelines (images, titles, XML sitemaps, schema.org) and producing 3 to 5 pieces of content per day. This strategy generated 1.64M Discover visits in 8 months, accounting for 25% of monthly leads.
Content production at scale
A 2-year editorial roadmap was created, with more than 2,400 targeted pieces of content produced. This structured approach filled the identified gaps and improved rankings on competitive queries.
Technical optimization and advanced strategies
An SEO & business scoring system was implemented, a new site architecture created, and advanced optimization techniques put in place, including CTR manipulation to boost performance.
Atteindre ses objectifs
Le partenariat fructueux entre Empruntis et Junto a permis à la marque de structurer une stratégie SEO-SEA durable, d’augmenter fortement son trafic organique et de réduire sa dépendance au paid.
With traffic stagnating and a heavy reliance on paid search, Empruntis brought in Junto to structure a more sustainable digital strategy. The goal: restart organic growth and rebalance lead distribution between SEO and paid search.
Working closely together, the teams built a comprehensive action plan combining an editorial roadmap, a Discover strategy, targeted link building, and SEO/paid search alignment. This program significantly increased visibility on strategic queries.
SEO traffic growth
Organic traffic multiplied by 4 through content optimization
Discover activation
1.64M Discover visits generated in 8 months, driving 25% of leads
Lower paid search costs
Ad spend cut by 20% through rebalancing
Editorial structure
2,400+ pieces of content produced on a 2-year roadmap
Rayane led Empruntis's SEO strategy, building on SEO/paid search synergy, targeted semantic mapping, and an ambitious editorial roadmap. Leveraging paid search insights, he filled content gaps, rolled out Discover, optimized internal linking, and structured an effective link building strategy. This action plan allowed the brand to sharply increase its organic visibility, reduce its reliance on paid, and durably improve its acquisition performance.
Want to cut your acquisition costs too?
Looking to diversify your traffic sources and optimize your SEO strategy? With Junto, build an effective multichannel approach and reduce your reliance on paid campaigns. Like Empruntis, you can multiply your organic traffic and improve your profitability with a structured SEO strategy.