EPG Gestalt, the École Parisienne de Gestalt Thérapie (Paris school of Gestalt therapy), turned to Junto to relaunch its SEO strategy and raise the visibility of its therapy training programs.
Facing several years of declining organic traffic, EPG Gestalt wanted to restructure its SEO presence to better position its training programs. Through a strategy combining technical optimization, content creation, and link building, the school multiplied its organic traffic by 4 and considerably strengthened its rankings on key queries.
x4
INCREASE IN SEO TRAFFIC
3400
MONTHLY VISITORS REACHED
x5
KEYWORDS IN THE TOP 3
EPG Gestalt is a recognized training school specializing in Gestalt therapy. Facing stagnant organic traffic for several years, the school brought in Junto to reenergize its SEO strategy and better showcase its training offering. The goal: regain visibility on strategic queries and attract more qualified applicants.
Rolling out a comprehensive SEO strategy
To reverse the trend, Junto implemented a complete SEO strategy including crawl budget optimization, internal linking restructuring, targeted content creation, and link building. This methodical approach took the site from 900 to 3,400 monthly visitors while multiplying top-3 rankings by 5.
SEO traffic recovery driven by a targeted editorial strategy
Éducation — SEO — Trafic organique
The Junto team supported EPG Gestalt and worked hand in hand with its teams to structure the SEO strategy and maximize visibility for its training programs
Crawl budget optimization and technical restructuring
Junto analyzed and optimized the site's technical architecture to improve indexing of strategic pages. This crawl budget optimization helped search engines better understand and rank the training content.
Overhauling internal linking to strengthen page authority
Restructuring the internal linking distributed authority more effectively across pages and guided users to the most relevant training programs. This approach strengthened the rankings of key pages on strategic queries.
Creating content targeted at therapy training programs
The team developed a content strategy specifically tailored to the searches of prospective Gestalt therapy students. This optimized content captured qualified traffic and improved rankings on priority keywords.
Building a quality link-building strategy
Junto implemented a targeted link-building strategy to strengthen domain authority and improve rankings on competitive queries. This approach helped multiply the number of keywords ranking in the top 3 by 5.
Reaching their goals
The partnership between EPG Gestalt and Junto enabled the school to rebuild its SEO visibility after a sharp drop in traffic, through a targeted editorial strategy and a search-intent-driven approach.
Through its collaboration with Junto, EPG Gestalt regained strong SEO momentum after years of stagnation. The comprehensive strategy multiplied organic traffic by 4 and dramatically improved rankings on key queries related to therapy training.
By adopting a methodical approach combining technical optimization, content creation, and link building, EPG Gestalt went from 900 to 3,400 monthly visitors, multiplying its top-3 rankings by 5 on Gestalt therapy training queries.
Full technical audit
Crawl budget and architecture analysis and optimization
Internal linking restructured
Better authority distribution across pages
Targeted content creation
Optimized content developed for the training programs
Link-building strategy
Stronger domain authority and rankings
Want to multiply your SEO traffic too?
Is your site stuck in the search results? With Junto, you can relaunch your SEO strategy and regain strong visibility. Like EPG Gestalt, you can multiply your organic traffic and improve your rankings on strategic queries through a methodical, personalized approach.