Forlife, an eco-responsible men's ready-to-wear brand, called on Junto's experts to run its event-based sales and optimize every phase of its advertising campaigns.
To meet its growth goals, Forlife wanted to structure its digital strategy and maximize the impact of its campaigns across all of its pre-order periods. The goal: increase awareness, tailor messages by product, and improve sales performance throughout the year.
+400%
in monthly media investment
+1.8M
impressions generated
x2
revenue in one year
Forlife is a purpose-driven men's ready-to-wear brand built on a made-to-order production model. To support its growth, Junto structured campaigns around its key sales moments, optimizing every phase of its event-based sales.
Optimizing campaigns across the full sales cycle
To maximize results, Forlife received tailor-made support on media planning, creatives, and budget allocation across the sales phases: teasing, launch, stabilization, and closing. The goal: maximize the profitability of each pre-order while building awareness.
Increased sales volume across all channels
Ecommerce — DNVB — Vente événementielle
The Junto team worked closely with Forlife's teams to structure and optimize every phase of its event-based sales
Strategic support on key sales moments
Junto structured the entire advertising calendar around the key phases: teasing, launch, stabilization, closing. Each phase got a tailored budget allocation and differentiated messaging to maximize results.
Creative recommendations
To energize ad performance, Junto delivered recommendations across all creative formats: carousels, videos, GIFs, statics. The goal was to optimize assets based on product performance.
Product performance analysis
A quarterly review of the top-performing products was put in place to align campaigns with the most profitable references and adjust the timing of collection launches.
Advice on complementary channels
Forlife also received recommendations to broaden its media mix with high-potential platforms like Pinterest, with a view to expanding its audience and winning new customers.
Reaching their goals
The successful partnership between Forlife and Junto enabled the brand to increase its visibility, its revenue, and the performance of its event-driven sales
With Junto's strategic support, Forlife was able to structure its campaigns effectively throughout the year. By tailoring messages to each sales phase and optimizing media investment, the brand gained visibility, awareness, and sales volume.
A personalized approach focused on the top-performing products, coupled with continuous analysis of the results, made growth easier to steer and expanded the customer base, particularly outside the Paris region.
Revenue growth
Growth in annual revenue
More impressions
+1.8 million impressions over the year
Growing awareness
Better visibility during key sales moments
New customers
Acquisition beyond Île-de-France and a broader audience
Raphaël Le Corre, CEO of Junto, supported Forlife in orchestrating its event-based campaigns. Drawing on his expertise in acquisition strategy and budget management, he structured the approach around the brand's key sales moments. Leveraging Meta, YouTube, and Pinterest, he helped define an agile media plan suited to each sales phase. This collaboration allowed Forlife to strengthen its awareness, double its revenue, and optimize performance throughout the year.
Want to grow your e-commerce sales too?
Looking to structure your campaigns around your key sales moments? With Junto, optimize your ad spend, improve your ROAS, and grow your sales, like Forlife. From the teasing phase to the end of the pre-order, we help you maximize the impact of every campaign.