Gadero, the outdoor wood leader in Benelux, brought in Junto to accelerate its SEO visibility in the French market.
To establish itself in a highly competitive market, Gadero partnered with Junto to build a tailor-made SEO strategy. The goal: generate more organic traffic beyond brand awareness, win new market share, and grow revenue through organic search.
+105%
in non-brand SEO traffic
+59%
in SEO-driven revenue
🇫🇷
as a new target market
Gadero offers a wide range of outdoor wood products, sold online across Europe. To succeed in its French expansion, the brand brought in Junto to strengthen its SEO strategy and grow its organic traffic.
Optimizing communication
To improve its rankings in France, Gadero worked with Junto to build a tailor-made SEO strategy based on content recommendations and an effective link building campaign.
The goal was clear: make up for a lack of local authority and structure the key pages to maximize visibility.
Augmentation massive du trafic et du CA SEO sur l’ensemble des leviers
SEO – Ecommerce – Croissance marché France
The Junto team worked hand in hand with Gadero's teams to help it grow in the French market through SEO
Rolling out an SEO strategy targeting the identified weaknesses
After analyzing Gadero's performance in France, Junto's experts built an SEO strategy to address two weak points: a lack of local authority and the absence of pages tailored to French search intent.
Optimizing content and site architecture
Editorial recommendations were provided to enrich the site with strategic, relevant content. The goal: improve visibility on non-brand queries while structuring the site to make navigation easier for users.
Stronger link building and KPI tracking
A link building campaign was rolled out to increase the site's authority. With rigorous KPI tracking, Gadero saw continuous growth in its organic traffic and SEO revenue, even during traditionally slow periods.
Atteindre ses objectifs
Le partenariat fructueux entre Gadero et Junto a permis à la marque d’augmenter son trafic organique, son chiffre d’affaires SEO et sa visibilité sur le marché français
Thanks to technical recommendations, content optimization, and a targeted link building strategy, Gadero dramatically improved its SEO performance. The growth in ranking keywords, especially on page 1 of Google, strengthened the brand's visibility with its French audience.
This tailor-made approach generated significant growth in organic traffic and SEO-driven revenue, while durably strengthening Gadero's presence in a high-potential market.
Better SEO visibility
A stronger organic presence in search engines
SEO revenue growth
Higher revenue from qualified organic traffic
Better rankings
Improved positions on high-potential keywords
A stronger French market
Growing awareness with a new audience
As strategic lead on Gadero's SEO, Rayane structured a targeted approach to address the two main obstacles to the brand's organic growth in the French market: a lack of local authority and the absence of optimized landing pages. With a strategy combining technical recommendations, semantic enrichment, and link building, he drove a sharp improvement in non-brand SEO rankings and a significant increase in qualified traffic.
Boutaina supported Gadero in the operational rollout of the SEO strategy. By overseeing the semantic, technical, and link building recommendations, she helped remove the roadblocks holding back organic visibility. Her rigor and her ability to prioritize optimizations played a key role in the site's rising performance in French search results.
Want to increase your organic visibility too?
Looking to improve your SEO presence and capture a more qualified audience? With Junto, you can build a high-performing SEO strategy designed to support your business growth. From technical analysis to targeted content creation, internal linking optimization, and backlink acquisition, our support could help you achieve the same results Gadero saw in your market.