Le Gourmet, the gourmet food hall of Galeries Lafayette, turned to Junto to strengthen its e-commerce site's visibility and drive its growth.
In a highly competitive market, Le Gourmet needed to stand out online and attract a qualified audience to its new site. The goal: climb the search rankings, grow traffic, and increase revenue while showcasing a unique selection of exceptional gourmet products.
+334%
keywords in the top 3
x5
SEO traffic
+93%
in revenue
Galeries Lafayette Le Gourmet offers a premium online gourmet grocery. One of the key challenges was to rapidly grow the site's organic visibility so its exceptional products could surface in search results and support the growth of this new e-commerce channel.
Optimizing communication
To grow the visibility of the new e-commerce site, Galeries Lafayette Le Gourmet rolled out a comprehensive SEO strategy. The goal was to capture a qualified audience from the very first search results, backed by an optimized site architecture and high-value content. A performance-driven approach, designed to generate sustainable, profitable traffic.
Increased SEO visibility for the e-commerce site
E-commerce — SEO — Performance organique
The Junto team supported Galeries Lafayette Le Gourmet, working in synergy with their teams to grow the visibility and performance of the new e-commerce site
Rolling out an SEO strategy for the site launch
Building on SEO fundamentals, Junto supported Le Gourmet with technical structuring, optimized content production, and semantic linking to strengthen the site's visibility from day one.
Optimizing rankings on strategic keywords
Through in-depth search intent analysis, the Junto team prioritized the right keywords and put in place a content strategy designed to improve rankings on search engines.
Supporting the ramp-up of organic traffic
By rigorously tracking SEO performance and running continuous optimizations, Junto helped Galeries Lafayette Le Gourmet multiply its organic traffic and support its e-commerce growth.
Reaching their goals
The successful partnership between Galeries Lafayette Le Gourmet and Junto enabled the brand to gain visibility and boost the SEO performance of its e-commerce site
With Junto's support, Galeries Lafayette Le Gourmet considerably strengthened the visibility of its online offering. The main challenge was to get the new site to emerge on search engines in a highly competitive space. By structuring the site architecture, optimizing content, and activating a comprehensive SEO strategy, results soon followed.
Activating this strategy sharply improved rankings on strategic keywords, drove sustained organic traffic growth, and contributed to a significant increase in the site's revenue.
Traffic growth
Organic traffic on the site multiplied
Greater visibility
Stronger rankings on priority keywords
Revenue growth
Direct revenue growth driven by SEO activation
Stronger SEO presence
The brand secures a lasting position on its sector's key queries
Rayane led the SEO strategy for Galeries Lafayette Le Gourmet with a visibility- and performance-driven approach. Drawing on his expertise in link building and technical SEO, he structured a roadmap to durably position the new e-commerce site on the sector's key queries. His support contributed to strong organic traffic growth and continuously improving rankings.
Boutaina supported the client day to day in executing the SEO strategy. By managing link-building campaigns, competitive monitoring, and results analysis, she played a key role in improving the site's topical coverage and ramping up its organic rankings.
Want to grow your e-commerce traffic too?
Want to improve your online store's visibility? At Junto, we build tailored SEO strategies to drive qualified traffic and grow your revenue. From technical structuring to semantic optimization and link building, our support can deliver the same results we achieved with Galeries Lafayette Le Gourmet.