Getfluence built the world's first marketplace dedicated to branded content campaigns. To keep its growth on track, Getfluence turned to Junto to make sure its campaigns stayed profitable.
Through our collaboration, we transformed the marketplace's efficiency. We optimized its digital marketing strategies, driving a remarkable reduction in cost per lead. In fact, we divided the cost per lead by three, maximizing the profitability of every campaign while continuing to engage audiences effectively.
+200
additional monthly leads
+30K€
average investment
÷3
in cost per lead
Getfluence faced a major challenge: making sure the leads it generated were high quality. On top of that, campaign ROAS (Return on Ad Spend) needed to improve to maximize profitability. Through our collaboration, we refined our targeting tactics and optimized ad budgets, delivering a significant improvement in ROAS.
International Expansion
Another critical challenge for Getfluence was its ambition to expand internationally. Understanding and navigating a diverse set of foreign markets was a major hurdle. With our expertise, we built strategies tailored to each market, paving the way for Getfluence's expansion beyond its borders.
A controlled increase in media investment
Lead gen – Paid media – ROAS
The Junto team put its expertise to work advising Getfluence on its media strategy. Activity across multiple channels, including LinkedIn, was optimized to grow the volume of qualified leads.
Media strategy consulting
Junto brought invaluable media strategy expertise to Getfluence. By providing sharp guidance and data-driven recommendations, Junto helped align Getfluence's media strategy with its business goals.
White Paper Launches on LinkedIn
To raise Getfluence's visibility and authority, Junto orchestrated the launch of white papers on LinkedIn. These valuable resources showcased Getfluence's expertise and attracted high-quality leads.
Advertising Strategy Optimization
Across France, Spain, the UK and Italy, Junto optimized Getfluence's strategies on Google and LinkedIn. In doing so, we sharpened targeting, increased engagement and maximized ROAS, ensuring stronger campaign performance.
Marketing Automation Strategy
Finally, Junto built a robust marketing automation strategy for Getfluence. By tracking leads across platforms, it made lead follow-up far more efficient, driving better conversion and more effective customer follow-through.
Boosting profitability
The partnership between Getfluence and Junto helped the brand boost its profitability by acquiring a large volume of qualified leads. It also extended its strategy to new channels and new markets.
The partnership between Getfluence and Junto delivered impressive results. Getfluence's profitability rose significantly thanks to a large volume of qualified leads. The brand also extended its strategy to new channels and markets, diversifying its audience and expanding its reach.
Cost per lead dropped from €150 to just €15, reflecting a major optimization of ad spend. In Spain, the UK and Italy, we multiplied inbound leads by three, considerably expanding the pool of potential customers. Through this collaboration, Getfluence also strengthened its presence outside France, proof of a successful international expansion.
A dramatic reduction
Cost per lead dropped from €150 to €15
Lead volume multiplied
Inbound lead volume multiplied by 3 in Spain, the UK and Italy
International expansion
Growth of Getfluence's presence outside France
Want to grow your lead volume too?
Want more leads for your business? With Junto, we can transform your digital marketing strategy. From optimizing ad accounts to expanding into new markets, improving lead quality and cutting cost per lead, our collaboration could deliver the same exceptional results we achieved with Getfluence.