GHD Hair, which makes hair styling tools for professionals, called on Junto's experts to optimize its acquisition strategy and strengthen its multichannel brand awareness.
In an ultra-competitive market, GHD Hair needed a robust digital strategy to balance awareness and performance. With a structured approach and precise management of paid channels, Junto enabled the brand to keep acquisition costs under control while exceeding its growth targets on new product launches.
€740K
in revenue generated for a new product launch
28M
people reached via Meta, YouTube, and Teads
+32%
revenue achieved versus the initial target
GHD Hair offers high-end professional hair styling tools. The brand brought in Junto to structure its acquisition strategy and activate new growth levers.
Optimizing communication
To meet the challenges of a seasonal, competitive market, Junto rolled out a complete multichannel strategy. The goal: reach profitability while supporting sales performance across the entire acquisition funnel.
Massive ROAS growth across every channel
Ecommerce – Multicanal – Rentabilité
The Junto team supported GHD Hair and worked hand in hand with its teams to help it reach all of its business goals
Rolling out a multichannel strategy across every relevant channel
In a fiercely competitive market, GHD Hair worked with Junto to deploy a complete strategy across Google Ads, YouTube, Facebook Ads, Teads, and TikTok. This holistic approach allowed the brand to increase its visibility while keeping spend under control across several simultaneous campaigns.
Guidance on ad creative and formats
To maximize campaign impact on each platform, Junto's experts helped GHD Hair adapt its ad creative to the best practices and formats specific to each channel, especially video.
Setting up a performance strategy built to evolve
Junto structured the acquisition strategy around a complex sales calendar with precise revenue and profitability targets. The team also worked to maintain an optimal ROAS while integrating new awareness and acquisition levers.
Reaching their goals
The successful partnership between GHD Hair and Junto enabled the brand to improve profitability, optimize its digital ecosystem, and exceed its growth targets.
With the multichannel strategy designed by Junto, GHD Hair structured its marketing actions around a coherent, high-performing plan. Activating awareness and acquisition levers simultaneously made it possible to reach new segments while strengthening conversions on key sales events. The team also kept a close eye on ROAS across every channel.
By developing creative campaigns adapted to different formats and adjusting budgets based on performance indicators, the brand managed to sustain its growth in a particularly competitive market.
Revenue growth
Higher revenue across several sales events
ROAS under control
Profitability optimized across every activated channel
Broader audience
Awareness levers activated (YouTube, Teads, TikTok)
Scalable strategy
A marketing plan aligned with a complex sales calendar
Raphaël Le Corre, CEO of Junto, closely supported GHD Hair's digital growth. Drawing on his multichannel strategy expertise and performance-driven vision, he helped the brand structure a holistic approach combining awareness, acquisition, and conversion.
By activating levers such as Google Ads, YouTube, Meta, and Teads, he defined a clear roadmap, managed the investments, and optimized each channel against its goals. This collaboration allowed GHD Hair to keep its growth under control while running an ambitious, profitable advertising strategy.
Want to strengthen your multichannel strategy too?
Looking to get more out of your ad spend? With Junto, you can activate high-performing levers and roll out an ambitious multichannel strategy. Whether you want to build awareness, structure your acquisition campaigns, or launch a new product, our team helps you get concrete results, just like GHD Hair.