Grand Litier, a bedding retailer with 120 stores across France, turned to Junto to improve its local visibility and optimize its organic search performance.
Despite its network of 120 physical stores, Grand Litier suffered from weak local digital visibility. In 9 months, Junto turned the situation around by optimizing 100 local pages and 100 Google My Business listings, taking the retailer from 72 to 514 keywords ranking #1.
x7
INCREASE IN #1 KEYWORDS
100
LOCAL PAGES OPTIMIZED
100
GMB LISTINGS OPTIMIZED
Grand Litier is a French bedding retailer with 120 stores across France. Despite its extensive physical footprint, the retailer suffered from insufficient local visibility on search engines. To turn the situation around and give every store the visibility it deserves, Grand Litier turned to Junto for a comprehensive local SEO strategy.
Structuring local visibility across 120 stores
Junto rolled out an end-to-end local SEO strategy to transform Grand Litier's visibility. By optimizing 100 local pages and 100 Google My Business listings, the team took the retailer from 72 to 514 keywords ranking #1 in just 9 months.
Optimisation de la visibilité SEO sur les univers du sommeil
Distribution — SEO — Performance éditoriale
The Junto team supported Grand Litier, working hand in hand with its teams to structure local visibility and optimize organic search performance
Identifying SEO priorities for each store
Junto analyzed the situation of every Grand Litier store to identify the most relevant local SEO opportunities. This upfront analysis made it possible to define a strategy personalized to the geographic and competitive specifics of each store's catchment area.
Technical optimization of 100 local pages
The team carried out a complete optimization of the existing local pages: better content, optimized tags, structured local data, and keywords adapted to each location. This work significantly improved each store's rankings.
Optimizing 100 Google My Business listings
Junto optimized all of Grand Litier's GMB listings to maximize their visibility in local search results. This included updating information, adding compelling descriptions, and improving the consistency of NAP (Name, Address, Phone) data.
Monitoring and managing local SEO performance
A monitoring system was put in place to track ranking changes and identify areas for continuous improvement. This data-driven management allowed the strategy to be adjusted in real time and results to be optimized over the long run.
Atteindre ses objectifs
Le partenariat entre Grand Litier et Junto a permis à la marque de renforcer sa visibilité locale et de structurer une stratégie SEO durable au service du trafic en magasin.
Through its collaboration with Junto, Grand Litier transformed its local visibility by optimizing 100 pages and 100 GMB listings. This local SEO strategy multiplied the number of #1 keywords by 7, going from 72 to 514 ranking terms.
By rolling out a consistent local SEO strategy across the entire network, Grand Litier gave each store the visibility it deserves in its catchment area, driving more qualified traffic and more in-store visitors.
Local SEO audit
Priorities identified for each store
Local page optimization
Technical and editorial improvements across 100 pages
GMB optimization
100 Google My Business listings structured
SEO results
First-page rankings multiplied by 7
Boutaina supported Grand Litier in the hands-on rollout of the SEO strategy. She oversaw the technical and editorial optimizations, coordinating content production and making sure recommendations were properly implemented. Thanks to her rigor and her knack for prioritizing high-impact actions, she helped build a stronger SEO presence and boost the network's local visibility.
Want to improve your local visibility too?
Do you run a store network and want to optimize your local SEO? With Junto, grow your SEO visibility, optimize your Google My Business listings, and bring more customers into your stores. Like Grand Litier, you can transform your local digital presence and multiply your first-page rankings.