GSK, a British multinational biopharmaceutical company, called on Junto to restructure its SEO strategy and grow its organic traffic.
Born from the 2000 merger of Glaxo Wellcome and SmithKline Beecham, GSK wanted to strengthen its digital presence and improve its visibility on search engines. Through a structured approach combining in-house training, content creation, and link building, the brand generated qualified traffic: going from 0 to 27k SEO visitors, acquiring +120 backlinks, and building an optimized SEO/PPC synergy.
27K
SEO VISITORS GENERATED
+120
BACKLINKS ACQUIRED
100%
OPTIMIZED SEO/PPC SYNERGY
GSK is a world-renowned biopharmaceutical company specializing in medicines, vaccines, and consumer health products. To support its digital transformation and improve its online visibility, GSK called on Junto to develop a structured SEO strategy and train its teams in organic search best practices.
Rolling out a complete SEO strategy
To lift GSK's organic traffic, Junto put in place a comprehensive SEO strategy including team training, optimized content creation, and the acquisition of qualified backlinks. This structured approach generated 27k SEO visitors and earned more than 120 quality backlinks.
SEO structuring to strengthen the organic visibility of an expert health site
Pharma — SEO — SEA
The Junto team supported GSK, working hand in hand with its teams to structure the SEO strategy and grow its organic visibility
In-house SEO training to empower the teams
Junto put in place a complete training program to raise GSK teams' awareness of SEO fundamentals and give them the keys to optimizing their content. This upskilling embedded best practices across the organization.
Building a targeted editorial roadmap
A structured content strategy was rolled out to answer users' search intent in the pharmaceutical sector. This editorial roadmap guided the creation of optimized, relevant content for organic search.
Implementing a qualified link-building strategy
Junto supported GSK in acquiring quality backlinks from authoritative sites in the health space. This approach strengthened the site's credibility and improved its rankings on search engines.
Creating SEO-optimized content
The team produced editorial content that met SEO requirements while respecting the regulatory constraints of the pharmaceutical industry. This content contributed to improved organic traffic and the generation of qualified leads.
Reaching their goals
The successful partnership between GSK and Junto enabled the brand to build a high-performing SEO strategy, improve its search engine visibility, and strengthen its digital presence with a qualified audience.
Through its collaboration with Junto, GSK was able to structure its SEO strategy and significantly grow its organic traffic. Team training, combined with a methodical approach to content creation and link building, allowed the company to go from 0 to 27k SEO visitors while strengthening its digital presence.
By deploying a complete approach combining in-house training, optimized content creation, and the acquisition of qualified backlinks, GSK built a solid digital presence and generated qualified organic traffic for the long term.
Traffic generation
From 0 to 27k SEO visitors
Backlink acquisition
+120 quality backlinks earned
Team training
In-house teams upskilled in SEO
SEO/PPC synergy
Optimized synergies between organic and paid search
Want to grow your SEO traffic too?
Looking to improve your organic visibility and structure your SEO strategy? With Junto, you can generate qualified traffic, train your teams, and build a lasting digital presence. Like GSK, you can transform your organic search performance and reach your visibility goals.