I-Cad, a committed player in animal identification, called on Junto's expertise to structure its multi-channel campaigns, optimize its advertising performance, and maximize the impact of its messages on key platforms.
To meet the challenge of precise targeting and consistent delivery across all channels, Junto supported I-Cad in orchestrating its media strategy, from wording to creative formats. By keeping messages, visuals, and audiences consistent, I-Cad significantly increased its visibility and generated a high volume of interactions on high-stakes campaigns.
+93k
clicks generated on Taboola
+7500
clicks in a few days on TikTok
>5%
CTR on Demand Gen
I-Cad is a leading player in pet identification. To amplify its messages across platforms as varied as Meta, TikTok, Taboola, and Google, the challenge was to keep formats, messages, and channels tightly consistent.
Structuring multi-channel delivery
To hit its visibility and engagement goals, I-Cad deployed a tailor-made media strategy: clear campaign segmentation, refined targeting by audience type, and creative recommendations tailored to each platform. The goal: maximize impact while keeping everything consistent across channels.
Résultats performants sur l’ensemble des leviers
Acquisition – multicanal – structuration
The Junto team worked closely with I-Cad's teams to help structure its campaigns and maximize its visibility
Deploying a consistent cross-platform strategy
By activating Meta, Google, TikTok, and Taboola, I-Cad built an effective advertising strategy across all its channels. Junto supported the team in structuring the campaigns and defining relevant targeting, while keeping the messages consistent on every channel.
Optimizing formats and creative engagement
To guarantee maximum impact, in-depth work went into adapting content to each platform: format recommendations, engaging CTAs, prioritization of top-performing visuals, and creative support on high-engagement videos.
Technical assistance and continuous management
Thanks to close collaboration, I-Cad was able to quickly resolve technical issues (broken links, two-factor authentication, etc.) and adjust budgets with agility. Weekly reporting made it possible to optimize performance in real time.
Reaching their goals
The partnership between I-Cad and Junto enabled the brand to structure its campaigns and amplify its visibility across every key channel
Through close collaboration with Junto, I-Cad overcame its initial technical constraints and significantly improved the effectiveness of its media campaigns. By aligning messages and formats on each channel (Meta, Google, Taboola, TikTok), the brand gained clarity, consistency, and performance.
The multi-channel structure put in place enabled a rapid ramp-up in delivery, a marked improvement in CTR, and stronger engagement on key content. This refined management strengthened I-Cad's visibility while reducing acquisition costs.
Higher CTR
Improved click-through rate on the key platforms
Better engagement
More interactions on video formats
Cost optimization
Lower CPC across all channels
Cross-channel alignment
Consistent messaging across channels
Want to improve your digital performance too?
Want to maximize the impact of your campaigns too? With Junto, we help you structure your acquisition channels (Meta, TikTok, Google, Taboola) for consistent, high-performing delivery. From wording to format optimization, our teams help you generate concrete results, as we did for I-Cad.