Institut Nemo, a school specializing in transport and logistics training, turned to Junto to increase its SEO visibility and attract more qualified applicants.
In a sector with strong demand for skills, Institut Nemo wanted to strengthen its digital presence to raise awareness of its specialized programs. Through a targeted SEO strategy and in-depth technical optimization, the school considerably improved its visibility: +180% SEO traffic in a matter of months, going from 1,800 to 5,100 monthly visitors.
+180%
INCREASE IN SEO TRAFFIC
5100
MONTHLY VISITORS REACHED
80%
OF TRAFFIC GENERATED BY 20% OF OPTIMIZED URLS
Institut Nemo trains tomorrow's transport and logistics professionals through specialized, recognized programs. To support its growth and attract more qualified applicants, the school turned to Junto to develop its SEO strategy and improve its visibility on training-related queries.
Technical and editorial SEO optimization
Junto applied the 80/20 rule, identifying the 20% of URLs generating 80% of traffic to maximize the impact of optimizations. A targeted content strategy was rolled out to cover the full range of programs offered and answer prospective applicants' searches.
Repositionnement SEO pour générer des candidatures qualifiées
Formation — SEO — Génération de leads
The Junto team supported Institut Nemo, working hand in hand with its teams to structure the SEO strategy and maximize applicant generation
SEO audit and optimization prioritization
Junto analyzed the entire Institut Nemo site to identify high-potential pages. Applying the 80/20 rule, the team focused its efforts on the most strategic URLs to maximize the impact of technical and editorial optimizations.
Technical optimization of program pages
The team overhauled the technical architecture of the program pages: improving title tags, meta descriptions, heading structure, internal linking, and load times. These optimizations significantly improved rankings on target queries.
Targeted SEO content creation
An editorial strategy was put in place to cover the full range of transport and logistics programs. Blog articles, specialized pages, and informative content were created to answer prospective applicants' questions and improve organic rankings.
Performance tracking and continuous adjustments
Precise monitoring of rankings, traffic, and conversions was set up to measure the effectiveness of the SEO work. Continuous adjustments sustained lasting growth in qualified traffic.
Atteindre ses objectifs
Le partenariat entre l’Institut Némo et Junto a permis de renforcer la visibilité locale sur les métiers de la santé, en activant une stratégie SEO ciblée pour capter l’intention et générer plus de candidatures qualifiées.
Working with Junto, Institut Nemo transformed its SEO presence. By strategically optimizing its program pages and creating targeted content, the school multiplied its organic traffic by 2.8 and strengthened its visibility on transport training queries.
By applying a rigorous SEO optimization methodology and developing a content strategy tailored to the transport sector, Institut Nemo considerably strengthened its ability to attract prospective applicants interested in its specialized programs.
Full SEO audit
In-depth analysis and identification of optimization opportunities
Technical optimization
Improvements to the 20% of URLs generating 80% of traffic
Content creation
Development of an editorial strategy for the programs
Traffic growth
Monthly SEO traffic multiplied by 2.8
Want to grow your SEO traffic too?
Like Institut Nemo, you can transform your online visibility and attract more qualified prospects. With Junto, optimize your organic rankings, create high-performing content, and generate more leads through a structured, results-driven SEO approach.