JeChange, an online contract comparison service, turned to Junto to strengthen its SEO acquisition in the face of rising paid search costs and to diversify its traffic sources.
With its reliance on increasingly expensive paid search, JeChange needed to grow SEO traffic sharply to keep lead volumes up at a controlled cost. The goal: structure an effective, lasting SEO strategy to generate qualified organic traffic on key queries across energy, credit, insurance, and everyday services.
+484 %
SEO TRAFFIC IN 2 YEARS
+121K
MONTHLY SEO VISITORS GAINED
+40 %
REVENUE
JeChange is running an ambitious SEO strategy to reduce its reliance on paid search and generate qualified organic traffic at scale. By capitalizing on optimizing existing content, writing new targeted content, and creating a local directory, the brand considerably strengthened its semantic coverage. With structured support and a long-term vision, SEO traffic accelerated sharply. This momentum lifted overall performance while lowering the cost per lead.
SEO reclaimed as a lasting acquisition lever
To reduce its reliance on paid search and generate more profitable traffic, JeChange worked with Junto to structure a long-term SEO strategy built on creating high-potential content, optimizing existing pages, and developing a local directory covering more than 35,000 towns. This approach captured qualified traffic on high-volume queries, improved semantic coverage, and durably strengthened the site's overall performance.
Visibilité organique & ROI renforcé
Énergie & Services — SEO — Acquisition
The Junto team supported JeChange and worked hand in hand with its teams to strengthen its SEO strategy and support its digital growth
Rolling out an acquisition-focused SEO strategy
Facing rising paid search costs and an over-reliance on that channel, JeChange entrusted Junto with structuring an ambitious SEO strategy. The goal: generate qualified traffic at scale on high-volume topics, particularly energy, finance, and everyday services.
Content optimization & new asset creation
The work covered overhauling existing content, prioritizing SEO efforts, and producing strategic content. A local directory of more than 35,000 towns was built to broaden coverage of targeted local queries.
Measurable results & continuous growth
Thanks to this comprehensive approach, JeChange saw its monthly SEO traffic grow by +484% in 2 years, while generating a +40% increase in revenue.
Reaching their goals
The successful partnership between JeChange and Junto enabled the brand to diversify its traffic sources, sharply increase its SEO acquisition, and offset rising SEA costs.
Through the collaboration with Junto, JeChange rolled out a complete SEO strategy combining topic prioritization, optimization of existing content, high-potential page creation, and a local directory of 35,000 towns. This approach broadened semantic coverage and better matched search intent.
This structured strategy, combined with rigorous KPI tracking, delivered continuous organic traffic growth (+484% in 2 years) and a measurable increase in revenue (+40%).
Improved SEO visibility
Greater visibility on energy, insurance, and services queries
Organic traffic growth
+484% SEO traffic in 2 years, with traffic multiplied by 6
Content optimization
Existing content overhauled and new targeted pages created
Stronger semantic coverage
A local directory rolled out to capture “EDF + city” searches
As the strategic lead on SEO for JeChange, Rayane built a tailored approach to reduce reliance on paid search and generate more qualified organic traffic. By structuring a strategy centered on optimizing existing content, creating targeted pages, and developing a local directory, he enabled the brand to broaden its semantic coverage and durably improve its SEO performance. His support cemented SEO as a full-fledged acquisition lever.
Too dependent on paid search for your traffic? What if SEO became a real growth lever?
Looking to diversify your acquisition sources and generate qualified traffic without blowing up your costs? With Junto, put a custom SEO strategy in place: audit, content optimization, semantic targeting, and a structured action plan. Like JeChange, get expert support to turn SEO into a profitable, lasting lever driven by your business goals.