La marque en moins, which offers eco-friendly, locally made everyday products, called on Junto's experts to support its growth and develop its acquisition channels.
To grow its sales volume while keeping costs under control, La marque en moins wanted to explore new activation channels. Junto supported the brand in testing different offers (free kit, subscription kit, and more), while optimizing product visibility on key channels like Google Ads, Facebook, and Taboola. The result: significant growth in purchase volume with ROAS kept in check.
+591 %
in purchase volume in April 2021
vs. April 2020 (Facebook)
+50 %
in purchase volume in Q1 2021
vs. Q4 2020 (Google Ads)
+3
product offers tested on the market: trial kit, free kit, subscription
La marque en moins offers local, eco-friendly everyday products. With Junto's support, the brand structured its digital strategy to drive sales growth, test new commercial offers, and optimize its visibility on key platforms.
Optimizing the digital strategy
To diversify acquisition channels and stimulate growth, Junto activated new paid campaigns: Google (with DSA), Facebook (trial kit, subscription), and native ads through Taboola. With tailored creatives and broader coverage of qualified traffic, La marque en moins gained in efficiency and performance.
Croissance maîtrisée sur tous les leviers
Ecommerce – Multi levier – ROAS
The Junto team supported La marque en moins, working hand in hand with its teams to help it reach all of its business goals
Rolling out a multichannel strategy to support growth
By analyzing the channels most relevant to its goals, La marque en moins was able to test new formats such as the trial kit and subscription kit on Facebook, activate DSA on Google, and launch a Taboola campaign to maximize reach and conversions.
Advising on messaging angles and creative impact
To showcase simple, local offers, Junto helped the team craft impactful creatives tailored to the feed and stories. The goal: strengthen performance while projecting an image consistent with the brand's values.
Launching new offers and structuring the product mechanics
To support acquisition and grow customer lifetime value, several types of offers were tested in parallel: free kit, trial kit, subscription. The results made it possible to prioritize the most effective ones based on each campaign's goals.
Reaching their goals
The successful partnership between La marque en moins and Junto drove growth while keeping acquisition costs under control
Through its partnership with Junto, La marque en moins grew its online sales volume while diversifying its channels. By testing different types of offers (free kit, trial kit, subscription), the company identified the best mechanics for converting. A multichannel strategy was activated across Facebook Ads, Google DSA, and Taboola to maximize visibility and performance.
Relying on a structured plan and optimized campaigns, La marque en moins managed to balance sales growth and profitability. Launching DSA campaigns, creative guidance for social media formats, and identifying new channels all helped support the brand's expansion amid strong demand.
Improved ROAS
Better return on ad spend through a targeted strategy
Channel diversification
New channels activated: DSA, Taboola, Facebook Ads, and more
Volume growth
Sustained year-over-year growth in sales volume
Cost control
CPA held steady despite accelerating investment
Raphaël Le Corre, CEO of Junto, supported La marque en moins in identifying the right channels to accelerate growth while keeping costs under control. With his performance-driven approach, he structured a digital strategy spanning campaigns on Facebook, Google, and Taboola. By supporting the development of offers like the free trial kit and optimizing customer lifetime value, he enabled the brand to grow strongly with ROAS kept in check.
Want to increase your sales too?
Looking to accelerate your growth? With Junto, we can transform your digital strategy. From channel diversification to creating engaging offers, our support can help you structure a profitable acquisition plan. Just like La marque en moins, reach your business goals with concrete, lasting results.