Les cours de Julie, an online learning platform, turned to Junto to optimize its cookie management and improve its conversion tracking.
Faced with low data capture and significant gaps versus its back-office data, Les cours de Julie called on Junto's expertise to restructure its consent strategy. Through an optimized cookie banner and a refined tracking setup, the platform multiplied its opt-in rate by 7 while increasing tracked conversions by 34%.
x7
INCREASE IN OPT-IN RATE
+34%
TRACKED CONVERSIONS
100%
ALIGNMENT WITH BACK-OFFICE DATA
Les cours de Julie offers quality online courses across a range of subjects. To maximize its digital performance and improve its data-driven decision making, the platform turned to Junto to solve its tracking issues and optimize the user experience around cookie consent.
Optimizing cookie management and tracking
To resolve its data capture issues and back-office discrepancies, Junto deployed a complete solution including an optimized cookie banner, the integration of Didomi, and custom development work. This approach dramatically improved the cookie acceptance rate while making tracking more reliable.
Amélioration du tracking et de l’optin grâce à une UX cookie intelligente
Éducation — Data — Conversion
The Junto team supported Les cours de Julie, working hand in hand with its teams to structure cookie management and improve conversion tracking
Implementing an optimized cookie banner
Junto built a transparent, engaging cookie banner designed to welcome visitors while clearly informing them about how their data is used. This approach created a bond of trust with users and encouraged cookie acceptance.
Integrating the Didomi solution
The Didomi platform was integrated to ensure compliant, optimized consent management. This solution centralized cookie management while meeting current regulations.
Custom JavaScript and CSS development
Junto's technical team carried out specific developments to improve the user experience and optimize tracking performance. These adjustments brought the data perfectly in line with the back office.
Optimizing conversion tracking
Through a data-driven approach, Junto set up a more precise, reliable tracking system, enabling Les cours de Julie to better measure its performance and optimize its acquisition campaigns.
Atteindre ses objectifs
Le partenariat avec Junto a permis à Les Cours de Julie d’optimiser la collecte de données utilisateurs grâce à une bannière cookie pensée pour la transparence et l’engagement.
By optimizing its cookie management and tracking, Les cours de Julie significantly improved its data capture. Implementing a transparent cookie banner and integrating Didomi multiplied the opt-in rate by 7 while increasing tracked conversions by 34%.
By taking a technical, compliance-focused approach, Les cours de Julie was able to solve its data issues, build a relationship of trust with its users, and gain a more precise measurement system to steer its growth.
Higher opt-in rate
Cookie acceptance rate multiplied by 7
Better tracking
+34% conversions tracked with precision
Data alignment
Gaps with back-office data resolved
UX optimization
A transparent, engaging user experience created
Greg-Jordan supported Les Cours de Julie in improving its compliance and tracking effectiveness. Drawing on his data expertise, he led the rollout of a custom cookie banner in line with regulatory requirements. This work optimized the opt-in rate, made the collected data more reliable, and secured the foundations for measuring digital performance.
Want to optimize your cookie management and improve your tracking too?
Struggling with data capture issues or discrepancies between your measurement tools? With Junto, optimize your consent management and improve the reliability of your data. Like Les cours de Julie, you can multiply your opt-in rate and strengthen your tracking to better steer your growth.