Meilleurs Agents, a key player in online property valuation, called on Junto to structure its acquisition strategy and accelerate its growth.
In a highly competitive environment, Meilleurs Agents wanted to generate more property valuations while improving campaign performance. Backed by a multi-channel strategy run by Junto's experts, the brand optimized its investment, adapted its approach to local specifics, and strengthened the overall performance of its channels. The result: a 20% drop in CPA, a richer marketing mix, and business goals exceeded by a wide margin.
-20 %
Reduction in cost per acquisition (CPA)
x2,5
Increase in overall media investment
+ Mix
Marketing mix optimized with new channels added
Meilleurs Agents runs the go-to platform for estimating a property's value, used every day by thousands of homeowners. One of the main challenges is ensuring optimal digital coverage to capture people with a project at the right moment, on the right channels, with a clear and locally relevant message.
Optimizing the acquisition strategy
To hit its growth targets, Meilleurs Agents deployed a multi-channel acquisition plan with Junto aimed at maximizing the generation of property valuations.
The challenge was twofold: efficiently capture high-intent users across all digital channels, while optimizing the profitability of every marketing action.
The team therefore structured a strategy combining national and local campaigns, in step with SEO efforts.
Significant improvement in the marketing mix across every channel
Génération de leads – Multi-leviers – Pilotage local & national
The Junto team worked closely with Meilleurs Agents' teams to help them hit all of their business goals
Strategic campaign management across all channels
After a full audit, Junto redefined campaign management around local specifics and national goals. The approach activated the right channels (Google, Meta, Microsoft, and more) with a focus on efficiency and maximum coverage.
Support on the marketing mix and channel synergy
Particular attention went to balancing the marketing mix, combining local activation, branding, and performance channels. Junto orchestrated complementary actions to generate property valuations while reinforcing the brand image.
A dedicated team and internal upskilling
Junto set up a dedicated team to ensure strategic and operational continuity. An upskilling roadmap was also rolled out to bring the know-how in-house and strengthen the autonomy of the Meilleurs Agents teams.
Reaching their goals
The successful partnership between Meilleurs Agents and Junto enabled the brand to generate more property valuations while reducing its acquisition costs
Through its partnership with Junto, Meilleurs Agents strengthened its digital presence across all of the group's channels, with the goal of capturing more property valuation intent. By optimizing media strategies and adapting campaign management to local and national stakes, the brand improved its marketing efficiency.
A coherent marketing mix, backed by a dedicated team, made it possible to integrate new channels (Meta, Google, Microsoft, LinkedIn, etc.) while ensuring structured, performance-driven management. This approach helped Meilleurs Agents exceed its business goals.
Lower CPA
A significant drop in cost per acquisition
Investment growth
Overall investment multiplied across the activated channels
Channel synergy
Diversified, coordinated actions across the full marketing mix
Local & national consistency
Campaigns strategically aligned with local and national stakes
Raphaël supported Meilleurs Agents' digital growth by structuring a multi-channel acquisition strategy. With his expertise in performance campaign management and his ability to weave together local and national stakes, he identified the right levers to generate a maximum of property valuations.
By coordinating actions across Meta, Google, Microsoft, and LinkedIn, he helped Meilleurs Agents effectively diversify its marketing mix and significantly reduce its acquisition costs.
Want to generate more qualified property valuations too?
Looking to accelerate your acquisition and generate more qualified leads? At Junto, we build tailor-made digital strategies to meet your business challenges. By optimizing existing channels, diversifying your marketing mix, and managing your campaigns locally, we could deliver the same results we did for Meilleurs Agents.