Mercialys, a major player in retail real estate, turned to Junto to strengthen the visibility of its shopping centers and structure their SEO presence.
To meet the challenges of multisite SEO, Mercialys needed to make each shopping center visible while preserving the coherence of its main domain. Through a strategy combining semantic audit, technical optimization, and targeted link building, Junto made it possible to elevate the e-commerce subdomains without cannibalizing the main pages, generating an increase in qualified traffic.
+21%
in non-brand SEO traffic
+90%
in revenue from SEO traffic
🇫🇷
as a new target market
Mercialys is deploying an innovative digital strategy in the world of shopping centers.
With the launch of e-commerce subdomains dedicated to each center, the challenge was to structure SEO without weakening the main domain's authority. With technical and semantic support, the brand generated fast, readable SEO traffic growth on pages that had previously been underused.
Structuring high-performing multisite SEO
To address each center's specific needs, Junto put a tailor-made SEO strategy in place: technical audit, identification of priority pages, URL structure overhaul, and semantic siloing. Link building and precise performance monitoring quickly improved the organic visibility of the entire shopping center portfolio.
Croissance SEO pilotée et ciblée
SEO – Multisite – Retail immobilier
Junto's team worked hand in hand with Mercialys to help it reach every one of its business goals
Rolling out a multisite SEO strategy
From the start of the partnership, Junto implemented a dedicated SEO strategy to address Mercialys's multisite challenges. The goal: prevent the centers' e-commerce subdomains from hurting the main domain's authority. Extensive semantic and technical structuring work was carried out to maximize each entity's indexing and SEO effectiveness.
Improving performance on local queries
With each center now having its own catalog, Junto's support made it possible to target local search intent much more precisely. This precise positioning led to a significant increase in SEO traffic while supporting transactional performance.
Aligning SEO across sites and subdomains
Through priority page analysis, technical redirect management, and rewritten site structures, Junto enabled Mercialys to deploy a coherent SEO logic across its commerce sites and informational spaces. The result: better overall rankings, with no dilution of authority.
Reaching their goals
The successful partnership between Mercialys and Junto enabled the brand to significantly improve its SEO and strengthen its local presence through a tailored multisite strategy
Through its work with Junto, Mercialys structured its SEO presence around its shopping centers. By working on the subdomain architecture and the strategic pages, the teams enabled each center to emerge as a standalone entity on search engines.
By deploying a targeted technical, semantic, and editorial strategy, Mercialys saw its SEO traffic grow sharply on local and transactional queries. The first months confirmed the value of a segmented approach for gaining relevance and SEO performance.
SEO traffic growth
Steady growth in organic visitors to the shopping centers
Better local visibility
Stronger rankings on catchment-area queries
First revenue results
Gradual increase in qualified traffic on transactional pages
Multisite structuring
An SEO strategy designed for each subdomain and shopping center site
As strategic lead on SEO for Mercialys, Rayane applies a rigorous approach to getting the shopping centers' subdomains to emerge on Google. Drawing on his technical expertise and business-driven vision, he orchestrates sharp SEO structuring, combining audits, site architecture, semantic optimization, and link building. His recommendations removed crawl blockers and quickly improved the organic visibility of the local pages.
Boutaina works on the Mercialys project every day with method and commitment. She handles the operational side of the SEO strategy: semantic enrichment, competitive monitoring, link building, and technical recommendations. With her precision and her ability to prioritize, she actively contributes to optimizing the site's key pages and growing non-brand traffic performance.
Want to improve the visibility of your commerce sites too?
Looking to strengthen the SEO visibility of your subdomains? With Junto, you can structure a tailor-made strategy designed to get your strategic pages to emerge on Google. Through a full audit, a center-by-center vertical approach, and targeted technical optimizations, our support could deliver the same results as Mercialys.