Mirakl, which offers a suite of marketplace solutions for large enterprises, brought in Junto's experts to structure its paid media strategy across EMEA.
To gain visibility across several markets and accelerate lead generation, Mirakl wanted to develop an omnichannel strategy. By activating several channels (Google Ads, LinkedIn, Outbrain, YouTube), the goal was at once to launch new products, raise brand awareness, and sustain the volume of qualified prospects in France and internationally.
120€
average acquisition cost
-24%
reduction in cost per lead
+68%
conversion rate in France
Mirakl offers a SaaS marketplace solution that lets many companies launch their own platform. To raise its profile and generate more qualified leads, Mirakl needed strategic support across its entire paid advertising ecosystem in EMEA.
Structuring an omnichannel acquisition strategy
To fuel its growth, Mirakl turned to Junto to build a full-funnel strategy across Google, LinkedIn, and Outbrain. The goal: generate new qualified leads across several countries while supporting the launch of a new product (Mirakl Connect). Through this omnichannel approach, Junto structured campaigns tailored to every stage of the buying journey.
Lancement multi-produits sur plusieurs marchés EMEA
SaaS – Multi-produits – Expansion EMEA
The Junto team supported Mirakl, working hand in hand with its teams to help structure its paid strategy at EMEA scale
Rolling out an omnichannel strategy across EMEA
To address its visibility and lead gen goals, Mirakl activated Google Ads, LinkedIn, and Outbrain with Junto's help. The goal: capture the right profiles in each market and drive webinar signups.
Supporting the launch of Mirakl Connect
Junto supported the new product's launch by building a dedicated paid strategy, including visual production and recommendations on the creative formats best suited to the target audience.
Structuring the full-funnel journey
From first touch to conversion, the full-funnel approach optimized every stage of the prospect journey, with precise tracking via Looker Studio.
Atteindre ses objectifs
Le partenariat fructueux entre Mirakl et Junto a permis à la marque d’améliorer sa notoriété, de structurer sa stratégie paid et de générer plus de leads en EMEA
Through its partnership with Junto, Mirakl successfully activated the right paid acquisition channels (Google Ads, LinkedIn, Outbrain) across several key markets.
The Junto team structured a multi-product, multi-channel strategy to address the different buying journeys, optimizing acquisition costs and campaign performance.
In parallel, the support around the Mirakl Connect launch and the webinars increased brand consideration in France and internationally.
The full-funnel strategy put in place drove engagement and activation among qualified audiences in the target markets.
More leads
Qualified lead generation across France & EMEA
Brand awareness
Greater visibility for Mirakl's offerings internationally
Multi-product activation
A program structured around several products
Data tracking & steering
Continuous optimization via Looker Studio reporting
Johanna supported Mirakl in structuring its paid strategy across EMEA, orchestrating a multi-channel rollout (Google Ads, LinkedIn, Outbrain) across several offerings.
She led the implementation of a full-funnel program, optimized to generate qualified leads while keeping acquisition costs under control. Thanks to her recommendations, the brand gained both awareness and performance, in France and internationally.
Want to structure your paid strategy across EMEA too?
Looking to structure or accelerate your paid strategy? With Junto, build a high-performing omnichannel approach, test new formats, and accelerate your growth across multiple markets. Whether you want to generate more leads, build awareness, or support new product launches, our tailored support can help you reach your business goals, just like Mirakl.